Lay's 2021 Mood Match Shaqada Koowaad: Baakadhka Cuntada by PepsiCo Design and Innovation

Lay's 2021 Mood Match Shaqada Koowaad: Baakadhka Cuntada by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

BirXirmooyin· 2022

Lay's 2021 Mood Match Shaqada Koowaad: Baakadhka Cuntada

by PepsiCo Design and Innovation

Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category

19,970

Verified Award Winner

Verify Award Status for #137243

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's 2021 Mood Match Shaqada Koowaad: Baakadhka Cuntada

Qoraalka Buugga: Lay's 2021 Mood Match waa taxane baakadh cunto khafiif ah oo tiro xaddidan leh, oo loo abuuray gawrac gaar ah oo lagu qaybinayo bulshada warbaahinta bulshada. Xarumaha ka kooban afar naqshadood oo ka dhashay dartida "mood rings" (garaacayaasha dareenka), mid kasta oo la xiriira xusuusyo iyo shucuurro togan. Ujeeddada lagu sheegay waa in la kiciyo dareen tamar leh ama in la bixiyo dareen raaxo leh. Naqshad kasta waxaa lala mid yeelay dhadhan iyo dareen: mahadnaqid loogu talagalay Grilled Cheese iyo Tomato Soup, rajo wanaagsan loogu talagalay Cappuccino, geesinimo loogu talagalay Chili, iyo farxad loogu talagalay Salted Caramel. Baakadhku wuxuu bixiyaa nasasho gaaban oo ka fog xaqiiqada maalinlaha ah.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Lay's 2021 Mood Match Shaqada Koowaad: Baakadhka Cuntada waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Lay's 2021 Mood Match Shaqada Koowaad: Baakadhka Cuntada waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Lay's 2021 Mood Match Shaqada Koowaad: Baakadhka Cuntada waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When designing their year-end limited-edition packaging for an exclusive social media giveaway, Lay’s decided to create four mood-ring inspired designs, linked to positive memories and emotions in hopes of invigorating a sense of energy or inducing a sense of comfort among Lay’s fans. With that in mind, Lay’s 2021 Mood Match focused on flavors that would inspire gratitude (Grilled Cheese + Tomato Soup), optimism (Cappuccino), feistiness (Chili) or cheerfulness (Salted Caramel).
Inspiration: With so many significant challenges in 2020, including those caused by the COVID-19 global pandemic, Lay’s wanted to give their consumers a quick break from reality as we looked ahead with hope to 2021. With Lay’s 2021 Mood Match, ultimately the Lay’s brand was able to find a fun and innovative way to create a moment for consumers to unwrap their silver lining, focus on the future, and embrace a little joy as they looked ahead to a new year.

Read the Press Release