Lay's Flavor Swap Influencer Kit Shaqada Ugu Muhiimsan: Baakadaynta Cuntada by PepsiCo Design and Innovation

Lay's Flavor Swap Influencer Kit Shaqada Ugu Muhiimsan: Baakadaynta Cuntada by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

BirXirmooyin· 2022

Lay's Flavor Swap Influencer Kit Shaqada Ugu Muhiimsan: Baakadaynta Cuntada

by PepsiCo Design and Innovation

Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lay's Flavor Swap Influencer Kit Shaqada Ugu Muhiimsan: Baakadaynta Cuntada

Qoraalka Buugga: Lay's Flavor Swap Influencer Kit waa naqshad baakadaynta cuntada oo loo sameeyay barnaamij xagaaga oo keenay dhadhamada Funyuns iyo Doritos ilaa chips-ka Lay's. Baakadaynta waxay isku darsan tahay naqshadda kolayga Lay's ee hadda jira iyo midabada sumadda dhadhan kasta: buluug u ah Cool Ranch iyo cagaaran u ah Funyuns. Qaab ka kooban goobaha isku wareegsan ayaa xasuusinaya qaabka chips-ka asalka ah, isla markaana muujinaya iskaashiga ka dhexeeya sumadaha labadaba. Sidoo kale waxaa la soo saaray kit gaar ah oo loogu talagalay dadka saameynta leh, kaas oo loo diray shakhsiyaadka warbaahinta si loo bilaabo wadahadallada ku saabsan barnaamijkan.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Lay's Flavor Swap Influencer Kit Shaqada Ugu Muhiimsan: Baakadaynta Cuntada waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Lay's Flavor Swap Influencer Kit Shaqada Ugu Muhiimsan: Baakadaynta Cuntada waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Lay's Flavor Swap Influencer Kit Shaqada Ugu Muhiimsan: Baakadaynta Cuntada waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the swap, the Design Team combined the current Lay’s® bag design with the brand colors for each of the respective flavors: blue for Cool Ranch® and green for Funyuns. The pattern in the concentric rings call back to the shapes of the original chips, highlighting the collaborative aspect between the brands. The team also created a collective influencer kit that was delivered to media personalities to start discussions and build buzz for the program.
Inspiration: What’s better than Funyuns® and Doritos®, some of Frito-Lay’s® most loved flavors and brands? Reimagining them in a whole new way by mashing things up and swapping flavors! For Summer 2021, Lay’s® Flavor Swap program brought the distinctive flavors of both Funyuns® and Doritos® to Lay’s® chips for a fun experiment meant to surprise and delight millennials who grew up with these beloved brands while generating social buzz.

Read the Press Release