Middle of Nowhere Bogga Khaladka Mareegta by Yijia Xie

Middle of Nowhere Bogga Khaladka Mareegta by Yijia Xie is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Shabakadda iyo Bog-intarnetka Competition Category.

LacagShabakad· 2022

Middle of Nowhere Bogga Khaladka Mareegta

by Yijia Xie

Client: IBM Research

Abaalmarinta Lacagta ah ee A' Design Award Winner in Shabakad Category

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Colors

The Design

About Middle of Nowhere Bogga Khaladka Mareegta

Middle of Nowhere waa bog khalad ah oo 404 ah oo loo abuuray mareegta hay'ad cilmi-baaris. Bogga 404 wuxuu soo baxaa marka bogga internetka ee la codsaday uusan jirin, naqshaddanina waxay xilligaas u beddeshaa booqasho meelo la qiyaasay. Muuqaalada dhulka ee la muujiyay waxaa sameeyay shabakad tartan generative ah, oo ah moodeel barashada mishiinka oo lagu tababaray kumaan sawir oo dhab ah oo ka socda muuqaalo dhul oo adduunka oo dhan ka yimid. Natiijooyinku waa meelo aan meelna ka jirin. Bogga waxaa loo dhisay mareeg jawaab-celin leh (responsive), ujeeddaduna waa in ay ka dhigto lumitaanka internetka mid deggan oo soo jiidasho leh.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Middle of Nowhere Bogga Khaladka Mareegta waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Middle of Nowhere Bogga Khaladka Mareegta waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Middle of Nowhere Bogga Khaladka Mareegta waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
Dimensions & Packaging: Responsive website construction
Tags: Machine Learning, Artificial intelligence, Website design, GAN
Production Technology: Generative adversarial network/Machine learning/UI Design
Design Challenge: It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
Research: Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
Inspiration: As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
Project Duration: 2021.11-2022.02 New York
Operation Flow: These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
Team Members: Design Lead/Art Director: Yijia Xie
Image Credits: IBM Research/Yijia Xie