Hocan Healthy Aqoonsiga Shirkadda by Guangzhou Cheung Ying Design Co. Ltd.

Hocan Healthy Aqoonsiga Shirkadda by Guangzhou Cheung Ying Design Co. Ltd. is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2022

Hocan Healthy Aqoonsiga Shirkadda

by Guangzhou Cheung Ying Design Co. Ltd.

Client: Guangzhou Cheung Ying Design Co., Ltd.

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hocan Healthy Aqoonsiga Shirkadda

Hocan Healthy waa aqoonsi shirkadeed loo sameeyay astaan (brand) ka mid ah alaabta tignoolajiyada caafimaadka ee hydrogen iyo oxygen-ka. Astaanta (logo-du) waxay molecule-ka hydrogen-ka ku soo koobtay wareeg fudud. Qaababka togan iyo taban waxay muujinayaan isbeddelka udhaxeeya biyaha iyo hydrogen-ka, waxayna muujinayaan qeybta ay astaantu ka tirsan tahay. Midabka buluugga tignoolajiyadu waa midabka ugu weyn ee la isticmaalay, oo lala daraaddiyay qaab-dhismeedka saddex-geesoodka ah (3D). Astaantu waxay u kala guuri kartaa qaabab laba-geesood (2D) iyo saddex-geesood (2D) ah, iyadoo la marayso agabyo iyo hab-dhaqamo kala duwan, laakiin aysan lumin aqoonsigeeda muuqda. Nidaamka muuqaalka (visual system) waxaa lagu dhisay qaab vector ah si loogu adeegsado daabacaadda iyo dhab-dhabaca dijitaalka ah labadaba.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Hocan Healthy Aqoonsiga Shirkadda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Hocan Healthy Aqoonsiga Shirkadda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Hocan Healthy Aqoonsiga Shirkadda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a provider of hydrogen and oxygen health technology industry, the upgraded 'Hocan healthy' is concise, modern and full of technology in the overall visual effect. With the increasing role of three-dimensional dynamic aesthetics in conveying brand personality, not only does the logo become an image symbol of the coexistence of business and art, which highlights the brand personality, but also is more suitable for digital communication, and invisibly outputs a deeper brand awareness.
Dimensions & Packaging: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Tags: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Production Technology: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Design Challenge: The most challenging part of this project was to find a suitable design language to effectively visualize abstract ideas and interpret the temperament and connotation of the brand.
Research: According to analysis, most of the brands in the same field are showing signs of disorder, slowness and weakness, and lack of brand awareness. Therefore, Hocan healthy has ushered in a comprehensive upgrade, and the new visual identity presents a three-dimensional form, establishing a strong visual anchor to describe the brand's belief in innovation and bringing consumers a modern and fresh visual experience.
Inspiration: Hocan healthy mainly develops intelligent technology products around 'hydrogen drinking water, hydrogen breathing and hydrogen health care'. In the design of the logo, we summarized the 'hydrogen molecule' into a more focused circle, showing the change process between water and hydrogen in the form of positive and negative shapes, and skillfully expressing the industrial features of the brand. Boldly use technology blue as the main color, and cooperate with three-dimensional modeling to make it significantly different from similar brands and increase consumer attention.
Project Duration: The project started in April 2021 in Guangzhou and finished in October 2021 in Guangzhou, and was exhibited in November 2021 in Guangzhou.
Operation Flow: The design creates a unified brand image system. Whether it is in the early stage, the design process, and the implementation, the brand spirit can run through, and it is inseparable from the strongest cooperation between design and craftsmanship. The new logo can continuously switch between two-dimensional and three-dimensional in terms of changes in different materials and processes, but it always remains recognizable. Its flexible three-dimensional shape is full of vitality and possibility.
Team Members: Creative Director: Zhiji Dong
Designer: Lu Gu