Jing Yin Li Shaqada Koowaad: Naqshadaynta Aqoonsiga Sumadda (Brand Identity) by Sxdesign is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2022

Jing Yin Li Shaqada Koowaad: Naqshadaynta Aqoonsiga Sumadda (Brand Identity)

by Sxdesign

Client: Jing Yin Li

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Jing Yin Li Shaqada Koowaad: Naqshadaynta Aqoonsiga Sumadda (Brand Identity)

Qoraalka Buugga: Jing Yin Li waa aqoonsi sumad loo naqshadeeyay sumad ku takhasusay nadaafadda iyo daryeelka dharka ee suuqa Shiinaha. Sumadda waxaa laga dhisay qaabab joomatari oo fudud, sida afar-gees iyo cimri-rubuc (quarter circles), oo lagu habeeyay afar saf. Saddex ka mid ah safafka waxay sameeyaan xarfaha J, Y iyo L, kuwaas oo ah xarfaha koowaad ee magaca sumadda. Qaababka waxaa loo diyaariyay habraac deggan oo isku dheelli-tiran si ay u muujiyaan kalsooni iyo adkaysi. Midabka sumadda waa mid dheelli-tiran oo u dhexeeya cas iyo guduud-buluug, kaas oo tixraacaya feejignaanta dhalada Shiinaha ee dhaqameed iyo alaabta guryaha ee sandalwood-ka cas. Sumaddu waxay sii ahaataa mid la akhrin karo xitaa marka la yareeyo ilaa qiyaas ugu yar oo ah 6 by 12 milimitir.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Jing Yin Li Shaqada Koowaad: Naqshadaynta Aqoonsiga Sumadda (Brand Identity) waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Jing Yin Li Shaqada Koowaad: Naqshadaynta Aqoonsiga Sumadda (Brand Identity) waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Jing Yin Li Shaqada Koowaad: Naqshadaynta Aqoonsiga Sumadda (Brand Identity) si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
Dimensions & Packaging: Minimum size of logo: 6mmx12mm
Tags: Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
Production Technology: Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
Design Challenge: 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future
Research: Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
Inspiration: For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
Project Duration: July to November, 2021, at Beijing, Shenzhen
Operation Flow: Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
Patents: Sxdesign
Team Members: Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang
Image Credits: Sxdesign