Bir Shabakad · 2022
Unless Agency Website
- Abaalmarinta Birta ah ee A' Design Award 2022 in Shabakad
- CLIENT: Unless agency
- Estimated Number of Design Views: 15,106
- Verification code 883EF92B0A · Verify this award
Colors
About Unless Agency Website
Unless Agency waa website loo abuuray qayb ka mid ah aqoonsi ballaaran oo brand ah oo loogu talagalay hay'ad la-talin iyo isgaarsiin. Websiteka waxaa la sameeyay ka dib falanqayn suuqeed oo lagu baadhay isbeddellada, meesha ay kucusub yihiin tartamayaasha, iyo hab-dhaqannada warshadaha, taasoo horseeday sameynta aasaas brand ah oo qeexaya fariimaha ugu muhiimsan. Qaabka gudaha ee monogram-ka brand-ka ayaa loo isticmaalaa in lagu sawiro qaabab joomatari oo goobaale ah oo qaabeeya qoraalka iyo sawirrada, iyo sidoo kale in lagu sameeyo calaamado (icons) muujinaya dhibaatooyinka/xogaha ugu muhiimsan. Midabada iyo sawirradu waxay ka soo dhex baxeen dabeecadda iyo dunida raaxada (luxury), taasoo ka tarjumaysa qiyamka iyo habka saxda ah ee hay'adda.
About the Abaalmarinta Birta ah ee A' Design Award
Unless Agency Website waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Unless Agency Website waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Unless Agency Website waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Press Kit
- Unique Properties
- After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
- Dimensions & Packaging
- Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.
The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared. - Tags
- (communication material) (web design) (digital design)
- Production Technology
- After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently
It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely. - Inspiration
- The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.
The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
