BTY Brand Identity Logo iyo Isticmaalyada by Etude Digital is a highly esteemed winner of the very prestigious 2022 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2022

BTY Brand Identity Logo iyo Isticmaalyada

by Etude Digital

Client: BTY Group

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Hadda Ogaaw Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About BTY Brand Identity Logo iyo Isticmaalyada

BTY Brand Identity waa barnaamij logo iyo isticmaalyo ah oo loo sameeyay BTY Group. Calaamadda logo-gu waxay tahay fasiraad falanqaynta iyo xisaabeed ee lagu muujinayo daqiiqadda ay dayrku gennaker-ka la furo. Naqshaddu sidoo kale waxay tixraacaysaa hoos-u-dhaca ay dayrka gennaker-ku ku keentay tartanka doonyaha shiraacyada leh. Calaamaddu waxay matalaysaa mustaqbal ay dadku hoggaamiyaan tignoolajiyada. In ka badan 300 sawir qalin ayaa horay u socday habaynta dhijitaalka ah ilaa la gaaray joomatriga loo qorsheeyay. Midabka madow ayaa ah midabka ugu weyn, oo ay taageeraan midabyo dhalaalaya. Qaabka madow iyo caddaanka ah wuxuu u fudaydiyaa in si fudud loogu soo saaro noocyo badan oo dhismaha (substrate) ah.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

BTY Brand Identity Logo iyo Isticmaalyada waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. BTY Brand Identity Logo iyo Isticmaalyada waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. BTY Brand Identity Logo iyo Isticmaalyada si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Dimensions & Packaging: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Tags: logo, brand identity, logomark, symbol, graphics, layout
Production Technology: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Design Challenge: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Research: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inspiration: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Project Duration: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Operation Flow: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Team Members: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer