Gradient Vodka Soda Baakadhka Vodka Soda oo uu sameeyey Mark Rowe and John Eresman

Naqshadda Gradient Vodka Soda Baakadhka Vodka Soda oo uu sameeyey Mark Rowe and John Eresman waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2022 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXirmooyin· 2022

Gradient Vodka Soda Baakadhka Vodka Soda

Mark Rowe and John Eresman uu sameeyay

Macmiilka: Gradient Beverages Corp.

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xirmooyin

13,165

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #138803

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Gradient Vodka Soda Baakadhka Vodka Soda

Gradient waa naqshad baakadeed loogu talagalay baakad isku dhafan oo cabitaannada vodka soda ah. Baakadhku wuxuu qaadaa lix kansho oo qurxoon oo 355 milimitir litir ah, kuwaas oo leh xoogyo alkolayn si tartiib ah u yaraanaya, 8, 7, 6, 4, 3 iyo 2 boqolkiiba mugga ahaan. Kanshooyinku waxay ku fadhiyaan xariiq keliya oo sanduuqa ku dhex jira, halka qaab dhib-dhibyo (dot matrix) ah uu ka gudbo mugdi ilaa iftiin ee saf-safka. Daloolin leexasho ah ayaa sanduuqa ka furta dhinaca kansha ugu xoogga badan ilaa dhinaca ugu fudud, taasoo dhigaysa in kanshooyinka lagu qaato dartaas. Naqshaddu waxay dhiirigelinaysaa isku dheellitir intii fiidkii socda. Waxaa la bixiyaa saddex dhadhan: raspberry lemon, khiyaar-naanays iyo lime.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Gradient Vodka Soda Baakadhka Vodka Soda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Gradient Vodka Soda Baakadhka Vodka Soda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Gradient Vodka Soda Baakadhka Vodka Soda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
Cabbirka & Qaabaynta: 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
Summado: gradient, moderation, vodka soda, seltzer, gradually reducing,
Tiknoloojiyada Soo Saarka: Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
Caqabadda Naqshadda: The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
Cilmi-baadhis: 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.
Dhiirrigelinta: Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.

Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.
Muddada Mashruuca: This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
Socodka Hawlgalka: Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
Xubnaha Kooxda: Creative Director: John Eresman
Designer: Mark Rowe