Top Mercury Website oo uu sameeyey Daniel Houle

Naqshadda Top Mercury Website oo uu sameeyey Daniel Houle waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Shabakadda iyo Bog-intarnetka ee 2023 Abaalmarinta Birta ah ee A' Design Award.

BirShabakad· 2023

Top Mercury Website

Daniel Houle uu sameeyay

Macmiilka: Azuro Digital

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Shabakad

23,224

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #139506

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Top Mercury Website

Top Mercury waa website loo abuuray hay'ad xayaysiin oo ku takhasustay baraha bulshada. Websitaha wuxuu isticmaalaa saameyn dhaqdhaqaaq ah, animation-yo iyo sawiro asal ah si loo soo bandhigo aesthetic nadiif ah oo casri ah. Naqshaddu waxay ku samaysnayd Figma waxaana lagu horumariyay Webflow, waana mid buuxa uga jawaaba (fully responsive) dhammaan aaladaha, biraawsarrada iyo cabbirrada shaashadaha kala duwan. Badhamada iyo xiriirinta ayaa u ogolaanaya booqdayaasha inay la falgalaan qaybaha kala duwan. Dhaqdhaqaaqa waxaa lagu ilaaliyay si fudud si interface-ku ugu sii jiro cad oo fudud in la fahmo. Websitahu wuxuu gaadhay heer beddelasho (conversion rate) oo ah 8 boqolkiiba, taasoo ka sarreysa tirada tixraaca warshadaha ee 5 boqolkiiba.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Top Mercury Website waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Top Mercury Website waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Top Mercury Website waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Cabbirka & Qaabaynta: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Summado: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Tiknoloojiyada Soo Saarka: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Caqabadda Naqshadda: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Cilmi-baadhis: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Dhiirrigelinta: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Muddada Mashruuca: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Socodka Hawlgalka: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Amaanta Sawirrada: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.