Dahab Xirmooyin · 2023
Snow Draft Beer Baakadaynta Biirka
by China Resources Snow Breweries Ltd.
- Abaalmarinta Dahabka ah ee A' Design Award 2023 in Xirmooyin
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 53,797
- Verification code 6520703EB8 · Verify this award
Colors
About Snow Draft Beer Baakadaynta Biirka
Snow Draft Beer waa taxane baakadayn ah oo loogu talagalay biir malt saafi ah oo dhalool ah, oo lagu soo saaray daasad aluminium ah iyo dhalo muraayad ah. Naqshaddu waxay raacdaa hab yaraansho (minimalist) ah waxayna adeegsataa cagaar aurora iyo caddaan saafi ah oo ah midabbada ugu waaweyn. Sawirro xariiqo ah oo muujinaya malt, hops iyo mowjadaha biyaha ayaa tilmaamaya saddexda maaddo ee lagu miiro biirka. Dhalada muraayadda ah dhexdeeda ayaa xoogaa la cidhiidhiyay si ay gacanta ugu habboonaato waxaana lagu xardhay xuruuf far Shiinees ah oo macnahoodu yahay saafi iyo dhalool. Dhaladu waxay qaadaa 460 ml, daasadduna waxay qaadaa 500 ml. Naqshadda mideysan waxaa loogu talagalay inay gudbiso saafinimo iyo dhadhan cusub.
About the Abaalmarinta Dahabka ah ee A' Design Award
Snow Draft Beer Baakadaynta Biirka waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Snow Draft Beer Baakadaynta Biirka waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Snow Draft Beer Baakadaynta Biirka waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.
Press Kit
- Unique Properties
- Dedicated to the first pure malt draft beer in China launched by Snow Breweries, the series of package design is expected to highlight the pure materials and advanced brewing technology of this beer. The minimalist package design takes unique aurora green and pure white as the main color scheme, and harmoniously combines the patterns of malt, hops and water ripples to convey the pure and original taste of the beer.
- Dimensions & Packaging
- Bottle: 460 ml Height-257 mm,
Can 500 ml Height- 168 mm - Tags
- Beer Packaging, Pure Malt, Minimalism, Calligraphy Font, Draft Beer
- Production Technology
- aluminum can and glass bottle
- Design Challenge
- To address the challenge of conveying the original fine taste of the pure malt draft beer, the package design follows minimalism, just decorated with the patterns of brewing materials to avoid redundancy. The central white label is complemented by the relief characters of Chunsheng (meaning pure and draft) in the calligraphy font, to visualize the smooth taste and purity of the beer. The bottle is elaborately treated to take on aurora green, giving consumers a higher level of aesthetic pleasure.
- Research
- Thanks to the technology of micron level sterile membrane filtration and the advanced process for brewing draft beer, the pure malt draft beer launched by Snow Breweries retains the nutrition and fresh taste to the utmost. Brewed only with water, malt and the select hops of Hersbruker and Czech Saaz, it therefore boasts a fresh and mellow taste, plus a pleasing wheat flavor, which redefines how pure and fresh the high end beer can be for every consumer valuing a quality life.
- Inspiration
- To straightforwardly express that the beer is brewed only with water, malt and hops, the series of package design uses aurora green and pure white as the main tone, and further combines the patterns of malt, hops and water ripples, as well as the font of calligraphy. It therefore creates a unified and coherent visual identity, highlights the brewing concept of purity and high quality, and also vividly channels the fresh and original taste of the pure malt draft beer.
- Project Duration
- The design and development of the pure malt draft beer started in Beijing, in September 2020. It was introduced to the market in China, in August 2022.
- Operation Flow
- The bottle is slightly narrowed at the waist for a comfortable grip and a soft vibe. It is also embossed with the Chinese characters of Chunsheng (meaning pure and draft) in the font of calligraphy, whose sleek lines visually imply the smooth taste and purity of the beer. The can package in a white tone is elaborately decorated with the line drawings of malt, hops and water ripples, giving consumers a panoramic understanding of the premium brewing materials of the pure malt draft beer.
