Spot On Rakibaadda Iftiinka Is-Dhexgalka oo uu sameeyey Responsive Spaces and Michael Holzer

Naqshadda Spot On Rakibaadda Iftiinka Is-Dhexgalka oo uu sameeyey Responsive Spaces and Michael Holzer waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Rakibaadda ee 2023 Abaalmarinta Dahabka ah ee A' Design Award.

DahabRakibaad· 2023

Spot On Rakibaadda Iftiinka Is-Dhexgalka

Responsive Spaces and Michael Holzer uu sameeyay

Macmiilka: Creative Region / City of Linz

Ku Guuleystaha Abaalmarinta Dahabka ah ee A' Design Award ee Qaybta Rakibaad

540,171

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #144465

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Spot On Rakibaadda Iftiinka Is-Dhexgalka

Daaqadaha dukaannada bannaan waa caajis. Gaar ahaan masiibada faafa ee Covid-19 daaqadaha dukaannada madhan ayaa noqday arrin aad uga degdegsan magaalada Linz. Laakiin gaar ahaan, meelo waaweyn oo magaalada oo dhan ah, meelahaas ayaa sidoo kale ah aagag bandhigeed aan la isticmaalin oo si wanaagsan looga faa'iidaysan karo inta lagu jiro wakhtigaas. Sidaa darteed rakibida daaqada dukaankan gaarka ah iyo fikradda "Spot On" gadaashiisa ayaa la hormariyay. Rakibaadaha nalka ee is-dhexgalku waxay u rogaan daaqado madhan qaybo farshaxan oo soo jiidasho leh oo aan caadi ahayn, iyagoo sidoo kale siinaya ganacsiyada maxalliga ah heer ku meel gaar ah oo qiimo leh. Anaga. Jacaylka. Linz

Aqoonsiga

Wax ku saabsan Abaalmarinta Dahabka ah ee A' Design Award

Spot On Rakibaadda Iftiinka Is-Dhexgalka waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Spot On Rakibaadda Iftiinka Is-Dhexgalka waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Spot On Rakibaadda Iftiinka Is-Dhexgalka waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Empty shop windows are boring. But especially in good locations, they are also unused presentation areas that can be put to good use in the meantime. For example, to offer local businesses a valuable temporary stage. Best of all in the form of this interactive shop window installation. Due to the Covid-19 pandemic additional empty shop windows happened to pop up in our hometown Linz. Therefore, in the summer of 2021, the concept of 'Spot On' was born.
Cabbirka & Qaabaynta: The whole installation has a size-flexible setup. The initial installation was 4 meters in width, 2 meters in height and 1.2 meters in depth.
Summado: interactive installation, light installation, mobile interface, shop window, art installation, digital installation
Tiknoloojiyada Soo Saarka: The whole installation consists of a easy to setup and remove wooden frame to which 24 DMX-controllable LED tubes with single RGB Pixel control are mounted.
The mobile website that lets everybody interact with the light installation has a MQTT based backend that is parked in the cloud, so every bypasser can reach it with his or her smartphone.
The light installation itself is also connected to the internet via a SIM card and mobile internet to receive commands from all users that a surfing the mobile website.
Caqabadda Naqshadda: It was the goal to positively utilise ugly (because empty) shopwindows in the inner areas of Linz. We needed a flexible hardware setup to adapt to different measurements of shopwindows as well as add extra value to argue funding. Therefore we integrated the presentation of local businesses which were also hit hard by the COVID-19 pandemic. To engage with bypassers we offered them a mobile interface that let them easily take creative control of the light installation and display short messages.
Cilmi-baadhis: As a studio for interactive brand experiences we were able to apply our learnings from other projects in the B2B field to this public space installation. The overall creative process to design the setup, the light effects as well as the possibilities of interaction was done within the creative team of the project. This process benefitted from our interdisciplinary team setup and approach.
Dhiirrigelinta: The heart of the installation was a voluminous arrangement of controllable LED lights. When viewers were 'on spot', they could design individual messages using their smartphones and send them directly to the system. A jury regularly selected new young companies and startups from among all the applicants, for whom this consequently meant to be in the spotlight in the shop windows.

WE. LOVE. LINZ.
Muddada Mashruuca: Since August 2021 in Linz
Socodka Hawlgalka: As soon as one stands on a marked point in front of the shop window, the complex arrangement of lamps and light unravel for the viewer and an interactive ticker become legible. Via QR code and smartphone, own messages and crazy light effects can be controlled in the shop window.
Xubnaha Kooxda: Creative Lead: Markus Pargfrieder
Design Lead: Michael Holzer
Projectmanager: Nazila Shamsizadeh
Development: Katharina Mayrhofer
Development: Martin Zeplichal
Development: Julian Reil
Web-Development & -Design: Andrea Maderthaner
Amaanta Sawirrada: Photo Credits: Responsive Spaces
Video Credits: Eyup Kus