Qinshihuang Cpa Shaqada Koowaad: Baakadeynta Biirka oo uu sameeyey China Resources Snow Breweries Ltd.

Naqshadda Qinshihuang Cpa Shaqada Koowaad: Baakadeynta Biirka oo uu sameeyey China Resources Snow Breweries Ltd. waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2023 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXirmooyin· 2023

Qinshihuang Cpa Shaqada Koowaad: Baakadeynta Biirka

China Resources Snow Breweries Ltd. uu sameeyay

Macmiilka: China Resources Snow Breweries

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #144566

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Qinshihuang Cpa Shaqada Koowaad: Baakadeynta Biirka

Qoraalka Buugga: Qinshihuang CPA waa naqshad baakadeyn loogu talagalay biir farsamo-gacmeed oo ka tirsan qaybta China Pale Ale. Qaabka dhalada iyo qoorta dhalada waxay isticmaalaan walxaha caadiga ah ee boqortooyada Qin, halka qaabku uu xasuusiyo koob dhagax dahab ah (jade) oo leh naqshado daruur ah oo la xiriira xilliyada Qin iyo Han. Calan ku wareegsan qoorta dhalada ayaa calaamadeynaysa in badeecadani tahay hormuudka qaabka China Pale Ale. Xarafka udub-dhexaadka ah ee "seal script", oo ah farta la mideeyay ee boqortooyada Qin, ayaa naqshadda siinaya muuqaal dhaqameed oo qadiimi ah. Naqshaddan waxaa loo sameeyay dhalo dhalo ah oo 315 ml qaadata iyo qasacad birlaydii ah (aluminium) oo 550 ml qaadata.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Qinshihuang Cpa Shaqada Koowaad: Baakadeynta Biirka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Qinshihuang Cpa Shaqada Koowaad: Baakadeynta Biirka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Qinshihuang Cpa Shaqada Koowaad: Baakadeynta Biirka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Cabbirka & Qaabaynta: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Summado: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Tiknoloojiyada Soo Saarka: aluminium can, glass bottle
Caqabadda Naqshadda: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Cilmi-baadhis: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Dhiirrigelinta: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Muddada Mashruuca: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Socodka Hawlgalka: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Xubnaha Kooxda: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao