It Is In Your Genes Aqoonsi Firfircoon by Bianka Foldi and Robert Valoczi

It Is In Your Genes Aqoonsi Firfircoon by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2023

It Is In Your Genes Aqoonsi Firfircoon

by Bianka Foldi and Robert Valoczi

Client: Genecontact

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About It Is In Your Genes Aqoonsi Firfircoon

Aqoonsiga astaantan waxaa loo sameeyay adeegga genotyping, kaas oo lagu ogaan karo u nugul cudurrada hidda-socodka ee suurtagalka ah. Sida qaab-dhismeedka DNA-da, fikradda naqshadeynta ayaa sidoo kale lagu dhisay nidaamka codes, kuwaas oo si gaar ah loo qaabeeyey Morse codes oo matalaya xarfaha alifbeetada. Erey kasta waxaa loo sawiri karaa habkan, oo summada taagan loo rogo aqoonsi firfircoon. Astaanta, oo ah magaca macmiilka ee ay qoreen koodhku, waxa ay qaadataa qaabka qaab-dhismeedka laba-helical ee DNA-da. Tani waa sida ganacsiga Macmiilku uga dhex muuqanayo fikrad ahaan iyo muuqaal ahaanba aqoonsiga.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

It Is In Your Genes Aqoonsi Firfircoon waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. It Is In Your Genes Aqoonsi Firfircoon waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. It Is In Your Genes Aqoonsi Firfircoon si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon