Ranger Aqoonsiga Muuqaalka ah by Zhang Weiwei

Ranger Aqoonsiga Muuqaalka ah by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

BirGaraafig· 2023

Ranger Aqoonsiga Muuqaalka ah

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category

12,000
Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Ranger Aqoonsiga Muuqaalka ah

Ranger waa aqoonsi muuqaal ah oo loo abuuray hudheel u adeega dalxiisayaasha da'da yar. Aqoonsigan wuxuu isbarbardhigaa marti kasta iyo ranger, oo ah jilaa caan ku ah sheekooyinka khayaaliga ah. Maaskaro ranger ayaa loo isticmaalay sida qodobka abuurista ee ugu weyn, oo taas oo laga soo saaray taxane astaamo ah oo ka kooban qalabka ranger-ka. Astaamahaas waxaa lagu dabaqay alaabta xafiiska iyo alaabta hudheelka ee cabbirrada caadiga ah, waxaana sidoo kale loo isticmaalaa alaabta ku casuunta martida inay lala falgasho. Sumaddu (logo-ga) waxaa lagu daabacay farsameada laser foil stamping, taasoo keenta in dushiisu muujiso dhalaal isbeddelaya markii laga eego dhinacyo kala duwan.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Ranger Aqoonsiga Muuqaalka ah waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Ranger Aqoonsiga Muuqaalka ah waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Ranger Aqoonsiga Muuqaalka ah waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.