Freeway Loud Animeeshanka Alaabta ee Saddex-geesoodka ah by Mateus Morgan

Freeway Loud Animeeshanka Alaabta ee Saddex-geesoodka ah by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Filimka, Fiidiyowga iyo Kartamada Competition Category.

LacagFilim· 2024

Freeway Loud Animeeshanka Alaabta ee Saddex-geesoodka ah

by Mateus Morgan

Client: Morgan Studio

Abaalmarinta Lacagta ah ee A' Design Award Winner in Filim Category

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Colors

The Design

About Freeway Loud Animeeshanka Alaabta ee Saddex-geesoodka ah

Freeway Loud waa animeeshan alaab saddex-geesood ah oo loo sameeyay sumcad kabaha. Animeeshanku wuxuu soo bandhigayaa kab ku dhex jira deegaanno warshadeed, halkaas oo mashiinnadu ay u muuqdaan inay alaabta nolol siinayaan. Kabta waxaa lagu qaabeeyay farsamooyinka dusha adag ee barnaamijka 3ds Max, iyadoo sawirro loo adeegsaday tixraac ahaan. Muuqaalka dushiisa waxaa laga dhisay sawirro maqaar ah iyo burushyo dhijitaal ah, sceneyaashana waxaa lagu soo saaray Vray oo leh cabbir ah 1920 iyo 1080 pixel. Animeeshanka waxaa loo sameeyay isticmaalka internetka, ujeeddaduna waa in dareenka lagu soo jiito sawirrada oo keliya, iyada oo aan la adeegsan qoraal sharraxaad ah.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Freeway Loud Animeeshanka Alaabta ee Saddex-geesoodka ah waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Freeway Loud Animeeshanka Alaabta ee Saddex-geesoodka ah waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Freeway Loud Animeeshanka Alaabta ee Saddex-geesoodka ah waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
Dimensions & Packaging: 1920X1080
Tags: shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
Design Challenge: The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
Project Duration: The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca