Lax Sumadaynta by Jonathan Ramirez and Juliana Betancur

Lax Sumadaynta by Jonathan Ramirez and Juliana Betancur is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

NaxaasGaraafig· 2024

Lax Sumadaynta

by Jonathan Ramirez and Juliana Betancur

Client: Written and Drawn Studio

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About Lax Sumadaynta

Macmiilku wuxuu doonayay in la abuuro calaamad shirkad xog-ururinta iyo fariin-dirista CRM ah, taas oo ujeedadu tahay dareen dijitaal ah oo casri ah. Magaca Lax wuxuu ka soo jeeda ChiLax ama ReLax, oo isticmaalayaasha u gudbinaya dareen nasasho ah. Si loo kordhiyo kala-duwanaanta, waxaa lagu daray astaan wadne ah, oo matalaysa daryeelka macaamiisha oo inta badan laga illoobo ganacsiyada CRM ee otomaatig ah. Pixels-ka waa la isku-dhafay si ay u muujiyaan muhiimadda xogta iyo dijitaalka. Sidaas darteed, waxay isku-dartay waxyaalaha muhiimka ah: wadne jacaylka macaamiisha, pixels xogta, iyo X nasashada.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Lax Sumadaynta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Lax Sumadaynta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Lax Sumadaynta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
Dimensions & Packaging: The sizes depend of the media where it is applied
Tags: Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Production Technology: This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Design Challenge: Craft something distinctive that articulates the technology, costumer care and digitalization
Research: This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Inspiration: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Project Duration: Strategy; one week
Creativity: 2 weeks
Designing: 1 Week
Operation Flow: This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Team Members: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Image Credits: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango