Satine Fresh Milk Kaydinta Caanaha by Pesign

Satine Fresh Milk Kaydinta Caanaha by Pesign is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2024

Satine Fresh Milk Kaydinta Caanaha

by Pesign

Client: Yili Group

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner

Verify Award Status for #158907

View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Fresh Milk Kaydinta Caanaha

Naqshadeynta Satine Fresh Milk waa naqshad baakadaynta xaddidan oo loogu talagalay alaabta caanaha cusub. Weelku wuxuu leeyahay qaab sida can caano, waxaana laga sameeyay baaskiil PE oo is-burburi kara. Qaabka farshaxanku wuxuu ku salaysan yahay madax dabaal ah oo ay ku hareeraysan yihiin daruuro nasiib wanaagsan iyo ubax, kuwaas oo ah calaamado dhaqameed oo Sanadka Cusub. Habka daloolinta oo laga soo hormariyay farshaxanka daaqadaha dhaqameed ayaa abuura qaabka faraqsan ee daahsoon. Kadib marka caanaha la isticmaalo, baakadku wuxuu suurtagal u yahay in ay carruurtu dib u isticmaali karaan sida boorso nasiib ah oo loogu talagalay xalwo, laambad habeenimo, ama laambad dabaaldeg. Ikhtiyaarrada dib-u-isticmaalka ayaa yareeya qashinka oo kordhiya nolosha baakadaynta dabaaldegga.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Satine Fresh Milk Kaydinta Caanaha waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Satine Fresh Milk Kaydinta Caanaha waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Satine Fresh Milk Kaydinta Caanaha si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Dimensions & Packaging: 80mmx80mmx145mm
Tags: Interactive ,Limited edition ,Experience innovation
Production Technology: Degradable PE plastic
Design Challenge: The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.
Research: Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Inspiration: The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.
Project Duration: The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.
Operation Flow: After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.
Team Members: Product designer:Pesign team
Packaging designer:Pesign team
photographer:Dong hua