Foremost Legacy Shaqada Ugu Muhiimsan: Baakidhka Kubadaha Golf-ka by Peichi Chuang

Foremost Legacy Shaqada Ugu Muhiimsan: Baakidhka Kubadaha Golf-ka by Peichi Chuang is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2024

Foremost Legacy Shaqada Ugu Muhiimsan: Baakidhka Kubadaha Golf-ka

by Peichi Chuang

Client: Foremost Golf

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Foremost Legacy Shaqada Ugu Muhiimsan: Baakidhka Kubadaha Golf-ka

Qoraalka Buugga: Foremost Legacy waa naqshad baakidh loogu talagalay kubadaha golf-ka. Sanduuqa dibadda waxa uu le'eg yahay 150 by 150 by 50 milimitir, wuxuuna wataa saddex sanduuq oo gudaha ah kuwaas oo cabbirkoodu yahay 137 by 45 by 45 milimitir. Daabacaadda Moire waxaa loo isticmaalaa in lagu muujiyo saddex muuqaal oo dhaqdhaqaaqa leh: kubad soo rogaysa, dhaqdhaqaaqa swing-ka, iyo sumadda sumadda ganacsiga (brand mark). Sanduuq kasta oo gudaha ah marka la soo saaro ayaa muujinaya hal muuqaal. Marka sanduuqa dibadda la rogo hoosta-sare, oo warqadda dhalaalaysa (transparent sheet) la riixo, sanduuqu wuxuu noqdaa god golf ah oo loogu talagalay tababbarka "putting". Waxaa la isticmaalay midabada Pantone iyo waraaqda aluminium-ka ee lidiid ah (silver aluminum cardboard).

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Foremost Legacy Shaqada Ugu Muhiimsan: Baakidhka Kubadaha Golf-ka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Foremost Legacy Shaqada Ugu Muhiimsan: Baakidhka Kubadaha Golf-ka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Foremost Legacy Shaqada Ugu Muhiimsan: Baakidhka Kubadaha Golf-ka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging design distinguishes itself from traditional golf ball packaging by incorporating moiré printing technology to depict dynamic golf ball effects. Additionally, through the structural design of the packaging itself, we've achieved a unique functional transformation, enabling it to convert into a golf ball putting practice device. This innovative design not only enhances the visual appeal of the packaging but also provides added practical value, allowing users to enjoy more fabulous fun and convenience during use.
Dimensions & Packaging: The outer box : 150mm x 150mm x 50mm.
The inner box : 137mm x 45mm x 45mm.
Tags: Package, Golf, Experience, Motion
Production Technology: Through moiré printing technology, we meticulously designed three dynamic frames: the dazzling motion of a rolling golf ball, the swing action, and the unique dynamic of the brand. The packaging ingeniously incorporates Pantone special colors and silver aluminum cardboard, presenting the unique color scheme of the brand's 30th anniversary. At the same time, combining the structure of the golf hole and the cutting design of the transparent partition, the packaging achieves both commemorative value and practical functionality.
Design Challenge: In the process of integrating dynamic elements into the packaging design, we encountered several challenges. Due to the limited number of frames, we had to present various dynamic effects of golf balls within a confined space. This required continuous evaluation and experimentation to identify the design solutions that best highlight the sense of motion.

Another challenge was to transform the packaging into a functional putting practice device. We iteratively modified and tested the paper material, structure, and magnetic components to ensure that the box's slope, elasticity, and friction achieve optimal putting experience. This involved multiple rounds of testing and adjustments to achieve the desired usability outcome.
Research: Through surveys and user interviews, we found that traditional golf ball packaging lacked novelty and practicality, being quite similar across the board. Hence, in designing this packaging, we deliberately incorporated dynamic elements and putting practice features. We aim to enhance user engagement with the packaging by offering these additional design features, thus increasing the likelihood of repeated use. This approach reduces packaging waste and aligns with sustainable packaging principles.
Inspiration: To celebrate Foremost's 30th anniversary, we have crafted this packaging with a special infusion of dynamic charm and practical putting functionality. It's not just a packaging design, but also a profound reflection of our brand's journey, injecting a fresh soul and vitality into the product.
The inner box features a pull-out function, allowing the effortless extraction of three golf balls. During the pulling process, the inner box showcases the striking motion of the golf balls and the dynamic features of the brand, delivering visual surprises and enjoyment to the users.
Project Duration: The project started in January 2023 in Taiwan and finished in June 2023 in Taiwan
Operation Flow: After unboxing the package, you will find three inner packages. Each time you pull one out, it's like uncovering a scene from a golf course, immersing you in the dynamic and joyful golf atmosphere.

Once you have removed all the inner packages, please don't rush to discard the external package because it holds a surprise! Flip the external package upside down, gently press down on the transparent sheet, and instantly transform the packaging into a golf hole, presenting a perfect golf-putting practice platform! Now, you can indulge in the joy of putting practice anytime, anywhere, and enhance your golf skills at your convenience.
Team Members: Pei Chi Chuang
Image Credits: Creator - Pei Chi Chuang
Photo - Tsunghan Wu