7Up Destinations Venezuela Shaqada Koowaad: Baakadaynta Cabitaannada by PepsiCo Design and Innovation

7Up Destinations Venezuela Shaqada Koowaad: Baakadaynta Cabitaannada by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2024

7Up Destinations Venezuela Shaqada Koowaad: Baakadaynta Cabitaannada

by PepsiCo Design and Innovation

Client: PepsiCo

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner

Verify Award Status for #159595

View at A' Design Award Press Release Award Badge

Colors

The Design

About 7Up Destinations Venezuela Shaqada Koowaad: Baakadaynta Cabitaannada

Qoraalka Buugga: 7Up Destinations Venezuela waa taxane qasacado cabitaan oo tirada la xaddiday, oo loo sameeyay suuqa Latin America oo lagu iibiyo dalka Venezuela. Afarta qasacadood waxay matalayaan afar meelood oo caan ah oo dalka ka mid ah, kuwaas oo ah: Adicora, Los Roques, El Yaque, iyo Canaima. Naqshad kastaa waxay muujinaysaa dhirta iyo xayawaanka deegaanka Venezuela. Xagga hore ee qasacad kastaa wuxuu ilaaliyaa midabka cagaaran ee caadiga ah ee 7Up si loo fududeeyo aqoonsiga sumadda. Xagga dambe ee qasacad kastaa wuxuu isticmaalaa midabka buluuga qoyan ee dabiiciga ah sida asalka sawirrada la xiriira safarka. Ujeeddadu waa in la dhiso xiriir shucuur ah oo la macaamiisha.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

7Up Destinations Venezuela Shaqada Koowaad: Baakadaynta Cabitaannada waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. 7Up Destinations Venezuela Shaqada Koowaad: Baakadaynta Cabitaannada waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. 7Up Destinations Venezuela Shaqada Koowaad: Baakadaynta Cabitaannada si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 7UP® is delivering vacation vibes with their ‘Destinations’ campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
Inspiration: Each design in the Destinations series reflects the lushness of the country’s local flora and fauna, as well as the refreshing attitude and taste of 7UP. The graphic composition of each visual harmoniously mixes the design elements and inspires an emotional connection with consumers. The front of the can retains the classic 7UP green for easy brand recognition, while the backside of the can embraces a tropical aqua blue as the backdrop for the travel-inspired graphics.

Read the Press Release