Mirinda Plus Restage Shaqada Ugu Weyn: Baakidhka Cabitaannada by PepsiCo Design and Innovation

Mirinda Plus Restage Shaqada Ugu Weyn: Baakidhka Cabitaannada by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

NaxaasXirmooyin· 2024

Mirinda Plus Restage Shaqada Ugu Weyn: Baakidhka Cabitaannada

by PepsiCo Design and Innovation

Client: PepsiCo

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mirinda Plus Restage Shaqada Ugu Weyn: Baakidhka Cabitaannada

Qoraalka Buugga: Mirinda Plus Restage waa naqshad baakidh loogu talagalay soodhada dhadhanka miraha leh ee laga iibiyo Masar. Soodhadu waa cabitaanka ugu caansan munaasabadaha gaarka ah iyo isu-imaatinka bulshada ee Masar, halkaas oo dadka badankoodu aanay cabbin khamriga. Mirinda Plus waxay ka kooban tahay soodha leh xoogaa casiir ah, taas oo ku habboon munaasabadaha noocan ah. Baakidhku wuxuu adeegsanayaa nidaam aqoonsi muuqaal ah oo firfircoon oo loogu talagalay inuu saameyn ku yeesho maalinta iyo fiidnimadaba. Naqshaddu waxay Mirinda Plus u aragtaa nooc ka qaan-weyn oo ka mid ah Mirinda, oo ah soodha dhadhanka miraha leh ee caanka ku ah adduunka oo dhan.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Mirinda Plus Restage Shaqada Ugu Weyn: Baakidhka Cabitaannada waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Mirinda Plus Restage Shaqada Ugu Weyn: Baakidhka Cabitaannada waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Mirinda Plus Restage Shaqada Ugu Weyn: Baakidhka Cabitaannada si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popular beverage at special occasions and social gatherings is soda. Mirinda PLUS features soda with a hint of juice, which makes it a perfect fit for this space. To position Mirinda PLUS as a go-to evening beverage for the Egyptian market, we gave it a vibrant revamp that makes an impact day and night.
Inspiration: To stand out, Mirinda PLUS needed to elevate its visual identity system. Our goal was to create an iconic look and that clearly differentiated Mirinda PLUS. We wanted to set Mirinda PLUS apart as a more mature version of Mirinda, our fruit-flavored soda that’s known around the world.

Read the Press Release