Pepsi Super Bowl LVII Alumitek Shaqada Aasaasiga ah: Baakadaynta Cabitaannada by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
NaxaasXirmooyin· 2024
Pepsi Super Bowl LVII Alumitek Shaqada Aasaasiga ah: Baakadaynta Cabitaannada
by PepsiCo Design and Innovation
Client: PepsiCo
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category
Verified Award Winner
Verify Award Status for #159650The Design
About Pepsi Super Bowl LVII Alumitek Shaqada Aasaasiga ah: Baakadaynta Cabitaannada
Pepsi Super Bowl LVII Alumitek waa dhalo cabitaan tirada ay xaddidan tahay oo loo sameeyay dhacdo weyn oo kubbadda cagta ah oo lagu qabtay Phoenix, Arizona. Naqshaddu waxay ka dhalataa dhulka lamadegaanka ku hareeraysan, oo caan ku ah samadiisa ballaaran iyo dhirta iyo xayawaanka gaarka ah. Midab-kala-duwan (gradient) firfircoon ayaa u dhaqaaqa madow ilaa guduud-buluug ah ilaa oranji, isagoo xasuusinaya qorrax-soo-baxa Arizona. Awoodaha daabacaadda ayaa la horumariyay si loo dhiso dareen qoto dheer. Sawirro hoosaad ah (silhouettes) ayaa lagu kala dhigay muuqaalka lamadegaanka ee ka kooban geedaha cactus-ka iyo caleemaha, taasoo sharaf u ah xayawaanka deegaanka sida yeeyaha, masaska, iyo shimbiraha.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Pepsi Super Bowl LVII Alumitek Shaqada Aasaasiga ah: Baakadaynta Cabitaannada waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Pepsi Super Bowl LVII Alumitek Shaqada Aasaasiga ah: Baakadaynta Cabitaannada waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Pepsi Super Bowl LVII Alumitek Shaqada Aasaasiga ah: Baakadaynta Cabitaannada si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.
- Inspiration
- Our team drew inspiration from the local landscape known for its vast sky and unique flora and fauna. We pushed the limits of printing capabilities to create depth with a vibrant black-to-purple-to-orange gradient, capturing the awe of an Arizona sunrise. Discoverable silhouetted icons pepper the desert landscape filled with cacti and bushes, paying homage to the wildlife of Arizona, including coyotes, snakes, birds and more.
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