Journey To Lijiang Taxane Sawir ah by Jijing Ju

Journey To Lijiang Taxane Sawir ah by Jijing Ju is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

BirGaraafig· 2024

Journey To Lijiang Taxane Sawir ah

by Jijing Ju

Client: Northeastern University of China

Abaalmarinta Birta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About Journey To Lijiang Taxane Sawir ah

Qoraalka Buugga: Safarka Lijiang waa taxane sawiro ku saabsan magaalada Lijiang ee Shiinaha. Sawirrada waxay isticmaalaan sawirka bisad-dhoobo ah, oo loo yaqaan Wa Mao, sida qaybta muuqaalka ugu weyn. Wa Mao waa astaan dhaqameed maxalli ah waxayna u shaqeysaa sida hage u ah muuqaalada dabiiciga ah iyo dhaqamada qowmiyadaha Lijiang. Astaamaha dhaqameed ee dhaqan-gelinta waxaa lagu soo koobay oo dib loogu sawiray qaab muuqaal ah oo casri ah. Taxanaha waxaa lagu abuuray software-ka naqshadeynta vector-ka, waxaana lagu soo saaray tignoolajiyad daabacaad heer sare ah. Ujeeddadu waa in la taageero wacyigelinta iyo ilaalinta dhaqanka maxalliga ah.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Journey To Lijiang Taxane Sawir ah waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Journey To Lijiang Taxane Sawir ah waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Journey To Lijiang Taxane Sawir ah waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This group of illustrations cleverly uses the image of a tile cat as the visual focus, closely connected to multiculturalism, creating a unique and emotional atmosphere, showcasing the magnificent natural relics and profound ethnic charm of Lijiang to the audience. Wa Mao not only serves as an emotional guide, but also carries the essence of Lijiang's traditional culture, and presents it in a modern aesthetic way, injecting new era connotations into Lijiang's humanities and natural culture.
Dimensions & Packaging: 3600 x 3600 pixels, 300dpi, RGB.
Tags: Cultural symbol, the Old Town of Lijiang, illustration, IP image, national style illustration
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the abstract extraction and reorganization of Lijiang cultural symbols, combined with modern popular design trends and technological means through emotional interactive experience forms for dissemination, so as to keep up with the trend of the times, make progress in visual aesthetics, cultural inheritance, and form innovation, retain traditional charm, and keep up with the pace of aesthetic appreciation of the times.
Research: Lijiang, as a sacred land with many world cultural heritage sites, records the long history of human civilization development. Its unique geographical location, ancient town and district civilization, and natural scenery have nurtured Lijiang's unique material cultural heritage; The multi-ethnic environment and the skills passed down from generation to generation have also preserved rich intangible cultural characteristics for us, forming its unique cultural genes that should be protected and inherited, so that its culture does not disappear under the wave of commercial development and modern urbanization.
Inspiration: Using the cultural symbol of Lijiang's intangible cultural heritage, Wa Mao, as an index to connect the Lijiang cultural and tourism routes for illustration and image design. As a witness and guardian of the history of the ancient town, connect the diverse cultural landscapes of Lijiang. Using illustration language to express the outstanding talents of Lijiang, endowing traditional culture with new era connotations and modern forms of expression.
Project Duration: Launched in China 2023.
Operation Flow: Abstract extraction and reshaping of cultural symbols, spreading the urban culture of Lijiang in a highly creative and modern aesthetic way. Deeply exploring the unique charm and profound heritage of Lijiang culture, it has aroused people's love and awareness of the protection of Lijiang urban culture.
Image Credits: Image #1 : Illustration Ju Jijing 2023.
Image #2 : Illustration Ju Jijing 2023.
Image #3 : Illustration Ju Jijing 2023.
Image #4 : Illustration Ju Jijing 2023.
Image #5 : Illustration Ju Jijing 2023.