Fruit Bar Shaqada Ugu Weyn: Baakadaynta Sanjooyinka by Olha Takhtarova

Fruit Bar Shaqada Ugu Weyn: Baakadaynta Sanjooyinka by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

BirXirmooyin· 2024

Fruit Bar Shaqada Ugu Weyn: Baakadaynta Sanjooyinka

by Olha Takhtarova

Client: SOTB and D

Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category

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Verified Award Winner
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Colors

The Design

About Fruit Bar Shaqada Ugu Weyn: Baakadaynta Sanjooyinka

Qoraalka Buugga: Fruit Bar waa naqshad baakadeed loogu talagalay xarrago sanjooyin dabiici ah. Sanjooyinka waxaa laga sameeyaa loos, khudaar iyo miro, iyada oo aan lahayn walxo macmal ah oo lagu daray. Nooc kasta, oo ay ku jiraan miish-miishka, berdaha, umbaraha, timirta iyo miraha isku-jira, waxaa lagu soo bandhigayaa baakad dhererkeedu yahay 140 mm balaadhkeeduna yahay 130 mm. Midabo dhalaalaya oo leh gradient-yo guduud-dahsoon, oranji, cagaar, buluug iyo casaan ayaa kala saaraya noocyada shelfka dukaanka. Sawirro jilayaal ah ayaa u taagan mid kasta oo miraha ah, waxayna muujinayaan tamar iyo farxad. Astaan (logo) gaar ah ayaa loo sameeyay alaab kasta si loo taageero aqoonsi degdeg ah oo loo siiyo sumadda muuqaal saaxiibtinimo leh.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Fruit Bar Shaqada Ugu Weyn: Baakadaynta Sanjooyinka waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Fruit Bar Shaqada Ugu Weyn: Baakadaynta Sanjooyinka waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Fruit Bar Shaqada Ugu Weyn: Baakadaynta Sanjooyinka waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Dimensions & Packaging: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Tags: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Production Technology: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Design Challenge: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Research: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Inspiration: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Project Duration: Poland. The project began in January 2023 and ended in June 2023
Operation Flow: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.