Lacag Xirmooyin · 2025
Nai Sanduuqa iyo Dhalooyinka Saliidda Saytuunka
- Abaalmarinta Lacagta ah ee A' Design Award 2025 in Xirmooyin
- CLIENT: A|S Strategy, Branding & Communication
- Estimated Number of Design Views: 27,182
- Verification code EF34F0B666 · Verify this award
Colors
About Nai Sanduuqa iyo Dhalooyinka Saliidda Saytuunka
Baakadda Nai waxay dib u qeexaysaa adkaynta iyo isbeddelka iyada oo dib ugu isticmaasha marmalka la tuuray oo ay ka dhigayso sanaadiiq gaar ah oo loogu talagalay saliidda saytuunka ee heerka sare ah. Waxaa dhiirigeliyay isbedelka Michelangelo ee marmalka la diiday oo uu ku beddelay David-kii caanka ahaa, baakad waliba waxay u taagan tahay astaan cusbooneysiin. Νai-da geesiga ah, oo ah Haa Giriigga, waxay la dagaallantaa Maya-da, xoogagga diidmada ah ee xun, oo muujinaysa suurtagalnimada fursadaha labaad. Naqshaddaan ma aha in ay ilaaliso waxa ku jira oo kaliya, laakiin sidoo kale waxay wadataa fariimo bulsheed oo ku saabsan rajada iyo gaarka ah, oo muujinaysa in waxa inta badan la tuuro uu noqon karo dhiirigeliye aan caadi ahayn oo rajada u horseed.
About the Abaalmarinta Lacagta ah ee A' Design Award
Nai Sanduuqa iyo Dhalooyinka Saliidda Saytuunka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Nai Sanduuqa iyo Dhalooyinka Saliidda Saytuunka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Nai Sanduuqa iyo Dhalooyinka Saliidda Saytuunka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Press Kit
- Unique Properties
- The Nai packaging is crafted from repurposed marble, making each piece unique and reinforcing the concept of transformation and reinvention. Inspired by Michelangelo's David, it symbolizes resilience by turning discarded materials into something extraordinary. The bold "Nai" (Yes) stands as a statement of defiance against rejection, encouraging second chances. This packaging not only protects its contents but also sparks a conversation about creativity, sustainability, and opportunity.
- Dimensions & Packaging
- Width 200 x 200 x 200 mm / Marble Cube Box
- Tags
- Marble packaging, repurposed materials, water jet engraving, resilience design, sustainable packaging, premium olive oil, transformation, second chances, symbolic design, rejection
- Production Technology
- The Nai packaging was created using discarded pieces of marble, which were carefully selected and shaped into a protective case for premium olive oil. The marble was processed and cut to precise dimensions to ensure the safety and integrity of the product. The name Nai was engraved using advanced water jet engraving technology, allowing for precision and clean lines. This method highlights both the sustainability of using reclaimed materials and the craftsmanship involved in transforming marble into a functional and symbolic piece.
- Design Challenge
- The greatest challenge of the Nai project was transforming discarded marble into functional packaging while simultaneously conveying a powerful social message. Creatively, we aimed to use the material’s journey from rejection to reinvention as a symbol of resilience. Marble, a heavy and rigid material, required careful shaping into a protective case without compromising its integrity, while also delivering the message of second chances. Additionally, balancing sustainability in sourcing discarded marble and using water jet engraving for precision were key technical challenges.
- Research
- We searched for pieces of marble that were rejected and were going to the rubbish bin. We gave them a chance to be something useful. And showed people how beautiful they are at the same time. They became the safeguards for a vulnerable bottle of olive oil.
- Inspiration
- The Nai project was inspired by the concept of transformation and resilience, drawn from the story of Michelangelo’s David, where the artist repurposed a rejected piece of marble into an iconic masterpiece. This idea of giving new life to discarded materials resonated with our vision to create packaging that symbolizes reinvention. Additionally, the project draws from the philosophy of embracing second chances, and challenging rejection with the affirmative Nai meaning Yes to inspire optimism and defiance in the face of adversity.
- Project Duration
- The project started in October 2023 in Athens, Greece and finished in January 2024 in Athens, Greece.
- Operation Flow
- A hard case which protects the valuable olive oil. The user opens the upper part which is sealed to the body by magnets and is able to take the glass bottle that is secured inside the coarse marble box.
- Patents
- Copyrights belong to Antonia Skaraki, 2024
- Image Credits
- Image #1 : Marios Antonopoulos
Image #2 : Marios Antonopoulos
Image #3 : Marios Antonopoulos
Image #4 : Marios Antonopoulos
Image #5 : Marios Antonopoulos
