Giao Hang Tiet Kiem Naqshadaynta Summadda by M-N Associates

Lacag Garaafig · 2024

Giao Hang Tiet Kiem Naqshadaynta Summadda

by M-N Associates

Abaalmarinta Lacagta ah ee A' Design Award 2024 in Garaafig
CLIENT: M — N Associates
Estimated Number of Design Views: 113,948
Verification code 159C6A1F9B · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Giao Hang Tiet Kiem Naqshadaynta Summadda

Isbedelka naqshadaynta summadda ee Giao Hang Tiet Kiem (GHTK) waxay si dhab ah u matalaysaa gaadiidka iyo dhaqanka Vietnamese. Iyada oo ay dhiirigelin ka heshay giraangiraha mooto-baaskiilka iyo khariidadaha marinnada, calaamad-qoraalka dib loo naqshadaynay iyo astaanta Dhoola-cadeynta Kalsoonida waxay gudbiyan farxad iyo kalsooni iyada oo loo marayo isku-dhafka dhijitaalka. Qoraalka dhaqdhaqaaqa leh wuxuu muujinayaa tamarta firfircoon ee muuqaalada magaalooyinka Vietnam, isaga oo ujeeddadiisu tahay in uu la xiriiro dadka maxalliga ah xilliga dhijitaalka. Habkan cusboonaysiga leh wuxuu dheelitiraa dhaxalka iyo casriyeynta, isaga oo soo qabanaya ruuxa nolosha magaalada firfircoon ee Vietnam.

About the Abaalmarinta Lacagta ah ee A' Design Award

Giao Hang Tiet Kiem Naqshadaynta Summadda waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Giao Hang Tiet Kiem Naqshadaynta Summadda waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Giao Hang Tiet Kiem Naqshadaynta Summadda waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Press Kit

Unique Properties: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Dimensions & Packaging: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Tags: branding, logistic, dynamic, vietnam, green, digital
Production Technology: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Design Challenge: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Research: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Inspiration: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Project Duration: The project was done within 6 months and was launched officially February 2024
Operation Flow: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.