Lacag Xirmooyin · 2025
Ken14 Baakadaynta Biirka
by China Resources Snow Breweries
- Abaalmarinta Lacagta ah ee A' Design Award 2025 in Xirmooyin
- CLIENT: China Resources Snow Breweries
- Estimated Number of Design Views: 29,826
- Verification code 6A9DAE6D69 · Verify this award
Colors
About Ken14 Baakadaynta Biirka
Ken 14 waa baakadayn loo sameeyay biir laga sameeyay shaciir gudaha lagu beeray. Naqshaddu waxay si aan tooska ahayn u muujinaysaa muuqaalka dabiiciga ah ee beeraha shaciirka ee Hulunbuir, iyadoo la isticmaalayo midabada caddaan, cagaar iyo dahab si loo xasuusiyo korriinka shaciirka laga bilaabo biqilnimada ilaa bislaanshaha. Qaabka iyo qoraalku waxay raacayaan habkii wargeysyadii hore ee Shiinaha, taasoo taageeraysa akhris fudud. Alaabta waxaa ka mid ah maqaar beddel ah oo bayooloji ku salaysan oo laga sameeyay hadhaaga shaciirka, dhar aan la tolin, boorso warqad kraft ah oo dib loo warshadayn karo iyo sanduuq warqad ah oo dabiici ahaan u milmi kara, kuwaas oo loo doortay si loo taageero ilaalinta deegaanka.
About the Abaalmarinta Lacagta ah ee A' Design Award
Ken14 Baakadaynta Biirka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Ken14 Baakadaynta Biirka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Ken14 Baakadaynta Biirka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Press Kit
- Unique Properties
- Ken 14 is the first beer made entirely from domestic raw materials. To highlight the main origin of barley in China, its packaging, abstracting and deconstructing the natural scene of barley fields in Hulunbuir, mainly adopts white, green and golden colors. It practices environmental protection in its whole life cycle to convey green principles. Following the style of Chinese old newspapers, the packaging provides a user friendly reading experience, emotionally resonating with consumers.
- Dimensions & Packaging
- Can H167.84 x D66.1mm
Tinplate H189.5 x D65.3mm - Tags
- Snow beer packaging, trace to the source in nature, barley fields in Hulunbuir, style of Chinese old newspaper, environmental protection in whole life cycle
- Production Technology
- The innovative biobased leather alternative made from spent grain is produced without the use of organic solvents, ensuring that the packaging is free of odors and harmful substances.
The environmentally friendly non woven fabric, recyclable kraft paper bag and biodegradable renewable paper box, paired with the well chosen peripheral Ken 14 barley planting can, embody the 4R principles from the inside out, contributing to a green product image. - Design Challenge
- The challenge was to create the packaging that establishes a cultural and emotional connection between consumers and Ken 14 while realizing environmental and sustainable goals. The designer has utilized the biobased leather alternative made from spent grain, and optimized the production process, to ensure environmentally friendliness. Meanwhile, natural elements from barley fields, coupled with the layout and text arrangement of Chinese old newspaper, enhance the overall visual appeal.
- Research
- In the context of global efforts to achieve carbon peak and neutrality, the brand actively fulfills its social responsibility by following ESG principles, creating the green beer Ken 14. It uses domestic barley as the main ingredient to promote the development of the domestic barley industry. Its packaging highlights man and nature in harmonious coexistence so that consumers can feel the charm of nature while enjoying the beer, encouraging them to better cherish and protect the environment.
- Inspiration
- Inspired by the vast, boundless barley fields in Hulunbuir, the designer has skillfully abstracted and deconstructed the natural scene, using white, green, and golden colors to vividly recreate the growth journey of barley from seedling to maturity. In this way, consumers can feel as if they were standing in the barley fields full of vigor and hope while enjoying the beer, immersing in the charm of nature.
- Project Duration
- The product was designed in January, 2024 in Beijing, and launched in December 16, 2024 in China.
- Operation Flow
- The packaging prioritizes interactive experience while focusing on aesthetic appeal. The box features a unique paper texture, suggesting the upscale position of the product and helping consumers better understand the story behind Ken 14. This design not only offers an interesting interactive experience, but also builds a strong cultural and emotional connection between consumers and the brand as they enjoy the beer.
