West Lake Beer Baakadaynta Biirka oo uu sameeyey China Resources Snow Breweries

Naqshadda West Lake Beer Baakadaynta Biirka oo uu sameeyey China Resources Snow Breweries waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2025 Abaalmarinta Lacagta ah ee A' Design Award.

LacagXirmooyin· 2025

West Lake Beer Baakadaynta Biirka

China Resources Snow Breweries uu sameeyay

Macmiilka: China Resources Snow Breweries

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #163374

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan West Lake Beer Baakadaynta Biirka

West Lake Beer waa naqshad baakadayn oo loogu talagalay biir dhalooyin ku jira. Naqshaddu waxay ka faa'iidaysataa muuqaalka quruxda badan ee harada West Lake ee magaalada Hangzhou, iyadoo Buundada Jabtay iyo Saddexda Balli ee Milicsanaya Dayaxa loo tarjumay astaamo muuqaal ah oo aan la taaban karin. Farta qoraalku waxay isku daraysaa qoraalka shaabadda (seal script) iyo hab-dhismeedka far-qoraalka gacanta ee xilligii Boqortooyadii Song. Sanduuqa dibadda waxaa lagu daabacay dahab lehna waxaa lagu dahaadhay film aan dhalaalayn si uu u yeesho tayo taabasho oo siman. Dhalada waxaa laga sameeyay quraarad cagaaran oo tayo sare leh, taasoo xaddidaysa iftiinka ultraviolet-ka iyadoo gacan ka geysanaysa ilaalinta dhadhanka biirka. Munaaradaha dhagaxa ee dhalada ku muuqdaa waxay muujinayaan xoogga dhadhan kasta.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

West Lake Beer Baakadaynta Biirka waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. West Lake Beer Baakadaynta Biirka waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. West Lake Beer Baakadaynta Biirka waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Cabbirka & Qaabaynta: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Summado: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Tiknoloojiyada Soo Saarka: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Caqabadda Naqshadda: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Cilmi-baadhis: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Dhiirrigelinta: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Muddada Mashruuca: The project was designed and developed in December 2022 in Beijing.
Socodka Hawlgalka: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Xubnaha Kooxda: Qiguang Li, Celine Zhou, Xiaowei He