Virtu AI Shaqada Koowaad: Website-ka Iibka by Yue Hu, Xi Zhou and Minghao He

Virtu AI Shaqada Koowaad: Website-ka Iibka by Yue Hu, Xi Zhou and Minghao He is a highly esteemed winner of the very prestigious 2025 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Badeecadda Dhijitaalka Competition Category.

BirBadeecadda Dhijitaalka· 2025

Virtu AI Shaqada Koowaad: Website-ka Iibka

by Yue Hu, Xi Zhou and Minghao He

Client: Virtu AI

Abaalmarinta Birta ah ee A' Design Award Winner in Badeecadda Dhijitaalka Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Virtu AI Shaqada Koowaad: Website-ka Iibka

Qoraalka Buugga: Virtu AI waa madal internet ah oo loogu talagalay naqshadaynta faraantiyo (ciddiyo far) press-on ah oo shakhsi ahaaneed. Isticmaalayaashu waxay ku sharaxaan fikrad jumlad fudud ah, kadibna maskaxda macmalka ah (AI) waxay soo saartaa qaab ciddi ah oo la habboon. Farsamada aragtida kombiyuutarka (computer vision segmentation) ayaa kala saarta ciddi kasta, taasoo suurtagelinaysa in toban ciddi oo gaar ah la naqshado oo lala mideeyo midabyada hore u jira. Naqshadaha dhammaystiran waxaa loo diraa farsamayaqaanno khibrad leh, kuwaas oo soo saara oo dirsan ciddiyaha press-on ee dhammaystiran. Habka dhex-maridda waxaa lagu sameeyay si fudud, si dadka aan haysan aqoon farsamo ay ugu suurtagesho inay abuuraan farshaxan ciddi oo gaar ah oo ay fikradahooda shakhsi ahaaneed u rogaan alaabo la xidho.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Virtu AI Shaqada Koowaad: Website-ka Iibka waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Virtu AI Shaqada Koowaad: Website-ka Iibka waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Virtu AI Shaqada Koowaad: Website-ka Iibka waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Virtu AI is a web platform that empowers fashion enthusiasts to design personalized press on nails using AI, turning digital concepts into tangible objects for self expression. By blending AI models with artisanal craftsmanship, it redefines nail art through a creative and customized experience. The platform is designed to support users with intuitive navigation, fosters their creativity and ideation, and enables high-quality refinement, transforming their ideas into reality.
Dimensions & Packaging: The project is a web app that utilizes a pipeline of cutting-edge technology. Image generation interaction is powered by Matter.js, a 2D physics engine that provides real-time tactile feedback and playful interaction. The nail set designs are generated using the DALL·E API, creating personalized designs based on user specifications. For nail matching, the app leverages advanced computer vision segmentation technology, accurately segmenting each individual nail from the original image to ensure precise customization and a seamless user experience.
Tags: press-on nails, e-commerce, generative AI, nail art, online shopping, creative, fashion
Production Technology: Virtu AI's design process combined AI integration, UX/UI principles, and personalized fashion solutions. Figma was used for the design framework, while DALL·E powered the image generation. Matters.js was utilized to implement the interactive design interface. The nail matching system incorporated advanced segmentation algorithms in computer vision to ensure precise customization. A/B testing, user interviews, and data-driven insights were pivotal in shaping the final design, optimizing both usability and creativity for a superior user experience.
Design Challenge: The hardest part of the Virtu AI project was balancing cutting-edge AI with a user-friendly experience. A key challenge was making complex AI image generation feel intuitive for users without technical backgrounds. Overcoming this required multiple iterations, user feedback, and creative testing. We faced technological limitations in real-time segmentation and production feasibility while ensuring compliance with data privacy laws. Combining AI innovation with artisanal craftsmanship also added logistical complexities in aligning production timelines.
Research: The research behind Virtu AI focused on enhancing user experience and AI integration. The primary goal was to simplify AI-driven nail design while empowering user creativity. A mixed-methods approach was used, combining user interviews, A/B testing, and usability studies. Data was collected through surveys, website traffic analysis, and interaction analytics, with over 30 participants testing different iterations. Results showed a strong preference for intuitive design and personalized options, which led to better navigation, improved accessibility, and increased creativity. This research has enhanced inclusivity and revolutionized AI-based customization in fashion.
Inspiration: The inspiration for this project stemmed from a desire to merge AI with personal expression in a creative and meaningful way. By leveraging advanced image generation and segmentation technologies, we sought to transform the traditional, mass-produced press on nail industry into a highly personalized experience. Our aim was to empower users to showcase their individuality while offering skilled artisans a global platform. Transforming creativity into tangible wearables.
Project Duration: The project began in April 2024 in California, USA, with the development of the first iteration (v0). After first round of user feedbacks, V1 was implemented and launched in June 2024. The current version, designed in July 2024, builds on insights from the previous versions and incorporates findings from extensive user studies.
Operation Flow: Virtu AI's user experience begins with a clear and engaging landing page that builds trust and motivates users to design custom nail art. With a simple, structured sentence and interactive visuals, users can easily create their own nails without complex interfaces. The app then generates and segments each nail tip, allowing users to design a set of 10 single nails, with options to match their design with pre-existing colors. Once finalized, Virtu AI connects the design with skilled artisans who craft and ship the personalized press-on nails, ensuring a cohesive and unique style for each user.
Team Members: Yue Hu - UX/UI Designer
Xi Zhou - UX/UI Designer
Heidi Minghao He - Creative Technologist
Image Credits: All materials credit to Xi Zhou, Yue Hu and Heidi He