Hagata Farm Pickles Baakadheyn by Kikumi Yoshida

Hagata Farm Pickles Baakadheyn by Kikumi Yoshida is a highly esteemed winner of the very prestigious 2025 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.

BirXirmooyin· 2025

Hagata Farm Pickles Baakadheyn

by Kikumi Yoshida

Client: Hagata Farm

Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category

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Colors

The Design

About Hagata Farm Pickles Baakadheyn

Si loo muujiyo shaqsiyada macmiilka, astaanta waxay ku dartay gacanta macmiilka iyo iniinta jarjarada daikon oo ah astaamo. Warqadda cagaaran ee daboolka waxay matalaysaa caleen daikon. Midabada iyo firfircoonida khudaarta waxaa lagu muujiyay qaabab dhibco yaryar leh oo gudbiyo dareere iyo qoto dheer. Si loo xoogeeyo caddaanka jarjarada daikon, naqshada calaamadda waxaa lagu haystay mid fudud. Warqadda cagaaran ee daboolka dabooshaysa sidoo kale waxay u adeegaysaa baakadheyn ahaan iyo warqad mahadnaq ah oo dhinaca dambe lagu daabacay, taasoo xoojinaysa xidhiidhka u dhexeeya alaabta iyo macmiilka.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Hagata Farm Pickles Baakadheyn waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Hagata Farm Pickles Baakadheyn waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Hagata Farm Pickles Baakadheyn waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
Dimensions & Packaging: Width 80 mm,Depth 80 mm,Height 75 mm
Tags: Package design , pickles , farmers , Japanese food
Production Technology: We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
Design Challenge: Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
Research: Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
Inspiration: The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
Project Duration: The project started in 2022 in Niihama City, Ehime Prefecture.
Operation Flow: The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
Image Credits: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022.
#2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022.
#3: Designer Kikumi Yoshida, Kuuche design, 2022.
#4: Designer Kikumi Yoshida, Kuuche design, 2022.
#5: Designer Kikumi Yoshida, Kuuche design, 2022.
Writer Tomomi Takada,Video production Hiroshi Minao