Foogo Naqshadda Baakiijka oo uu sameeyey Jiwon Jung

Naqshadda Foogo Naqshadda Baakiijka oo uu sameeyey Jiwon Jung waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2025 Abaalmarinta Birta ah ee A' Design Award.

BirXirmooyin· 2025

Foogo Naqshadda Baakiijka

Jiwon Jung uu sameeyay

Macmiilka: Hongik University

Ku Guuleystaha Abaalmarinta Birta ah ee A' Design Award ee Qaybta Xirmooyin

12,935

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #167596

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Foogo Naqshadda Baakiijka

Foogo waa fikrad baakiij ah oo laga ilmaamay gaadhi-cuntooyinka Kuuriyaanka, muujinaysa asalnimo, guuritaan, iyo naqshad isticmaale u fudud. Qaabkeeda oo u eg gaadhi-cunto yar ayaa ka duwan baakiijka sanduuqyada caadiga ah si ay u muujiso ruuxa cunnada waddooyinka Kuuriyaanka. Iyada oo ka kooban noocyo gaadhi kala duwan—gaadhi-safar, van-yo, iyo gaadhi-jiiddo—waxay soo qabanaysaa soo-jiidashada firfircoon ee cunnada dhaqanka Kuuriyaanka. Masago la go'i karo ayaa kordhiya qaadid fudud iyo fududaynta isticmaalka. Iyada oo isku darta waxyaalaha dhaqanka asalka ah iyo bandhig casri ah, Foogo waxay bixisaa waayo-aragnimo muuqaal qoto dheer, waxayna u shaqaysaa sidii buundo dhaqan oo wadaagta sheekada iyo dareenka cunnada Kuuriyaanka.

Aqoonsiga

Wax ku saabsan Abaalmarinta Birta ah ee A' Design Award

Foogo Naqshadda Baakiijka waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Foogo Naqshadda Baakiijka waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Foogo Naqshadda Baakiijka waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Foogo is a packaging experience inspired by diverse Korean food truck styles, emphasizing originality and portability. Unlike conventional box packaging, Foogo is designed as an intuitive food truck shape, reflecting the identity of Korean soul food. It incorporates various truck types like caravans, vans, and trailers, capturing Korean street food’s dynamic essence. And detachable handle enhances convenience, while Foogo bridges tradition and modernity, creating an immersive visual experience.
Cabbirka & Qaabaynta: Signature Truck Package: 80mm × 140mm × 100mm
Caravan Package: 70mm × 120mm × 80mm
Trailer Package: 210mm × 75mm × 135mm
Inner Package: 75mm × 45mm × 95mm
Homemade Mix Package: 100mm × 50mm × 165mm
Summado: Korean street food, food truck packaging, soul food, snack branding, interactive packaging, cultural experience, mobile street food, K-food design
Tiknoloojiyada Soo Saarka: Foogo is made with eco-friendly paperboard, ensuring lightweight durability. Precision die-cutting maintains structural stability, while offset printing with matte and gloss coatings enhances texture. A foldable design allows easy assembly, and a reinforced detachable handle ensures convenience. The manufacturing process prioritizes sustainability and efficiency, creating packaging that is both aesthetic and practical, aligning with modern eco-conscious design trends.
Caqabadda Naqshadda: The biggest challenge was translating the food truck experience into functional packaging while ensuring stability. Traditional box structures lacked authenticity, requiring prototyping and material refinement. Balancing cultural authenticity with global appeal was another challenge. Foogo overcame these hurdles by merging design functionality with emotional storytelling, creating a visually engaging and immersive representation of Korean soul food.
Cilmi-baadhis: This study examines how packaging enhances cultural storytelling in consumer experiences. Research analyzed the global appeal of K-food, the emotional connection to nostalgic snacks, and how interactive packaging influences perception. Surveys and prototypes confirmed that culturally immersive designs enhance engagement. Foogo’s food truck-inspired packaging was developed from these insights, ensuring a meaningful and relatable experience for international audiences.
Dhiirrigelinta: While traditional Korean cuisine like bibimbap and bulgogi is globally recognized, Korean soul food remains largely unknown. Street snacks like gamja hotdog, egg bread, and dalgona are more than just food—they hold cultural significance and nostalgia. Foogo was inspired by Korean mobile food stalls and trucks, recreating the excitement of holding a warm snack on a cold day. The packaging captures this authentic street food experience, making Korean soul food accessible worldwide.
Muddada Mashruuca: The project started in Seoul in February 2024 and was completed in Seoul in November 2024.
Socodka Hawlgalka: Foogo’s unboxing simulates purchasing from a real food truck. The opening mechanism resembles a serving window, enhancing the authenticity of the experience. A detachable handle ensures portability, making it easy to carry. Design elements such as food truck signage create a realistic street food ambiance. Foogo is not just packaging—it is a storytelling tool, engaging consumers in a multi-sensory experience that extends beyond taste.
Shatiyada: This work is all original images not copyrighted.
Xubnaha Kooxda: Design Director : Jiwon Jung
Amaanta Sawirrada: This work is all original images not copyrighted.