Onshore Roasters Primary Function: Sumadaynta (Branding) by Cansu Dagbagli Ferreira

Onshore Roasters Primary Function: Sumadaynta (Branding) by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

LacagGaraafig· 2025

Onshore Roasters Primary Function: Sumadaynta (Branding)

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Abaalmarinta Lacagta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About Onshore Roasters Primary Function: Sumadaynta (Branding)

Book Text: Aqoonsiga sumadda Onshore Roasters wuxuu ka tarjumayaa is-waafajinta raaxada, dabeecadda, iyo waarista. Astaanta waxay isku xirtaa miro qaxwo, fallaadhaha qorraxda, iyo mowjadaha badda, iyadoo ka dhigan caadada subax qumman oo bad ah. Midabyo dhulka u eg oo si taxadar leh loo doortay iyo baakad warqad dib loo wareejiyay ayaa xoojinaya ballanqaadka sumadda ee xagga qurxinta iyo qiyamka deegaanka. Iyadoo laga soo qaatay nolosha doonyaha badaha, naqshaddu waxay dheellitiraysaa fudaydka iyo casriyada, iyadoo abuuraysa xiriir aan kala go' lahayn oo u dhexeeya qaxwada tayada leh iyo biyaha furan.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Onshore Roasters Primary Function: Sumadaynta (Branding) waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Onshore Roasters Primary Function: Sumadaynta (Branding) waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Onshore Roasters Primary Function: Sumadaynta (Branding) waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
Dimensions & Packaging: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
Tags: coffee, yacht, sea, logo design, branding, packaging
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
Design Challenge: The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
Research: Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
Inspiration: The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
Project Duration: From September 2023 to March 2024
France
Operation Flow: Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.