Dahab Xirmooyin · 2025

Moutai Shengyue Flying Fairy Baakadaynta Khamriga

by Ying Song Brand Design Shenzhen Co, Ltd

Abaalmarinta Dahabka ah ee A' Design Award 2025 in Xirmooyin
CLIENT: Kweichow Moutai Co.,Ltd.
Estimated Number of Design Views: 132,493
Verification code 072D10D499 · Verify this award

View at A' Design Award Press Release

Colors

About Moutai Shengyue Flying Fairy Baakadaynta Khamriga

Moutai Shengyue Flying Fairy waa naqshad baakadayn oo loogu talagalay khamriga baijiu ee Shiinaha. Naqshaddu waxay ka dhaxlaysaa sawirrada Duuliyaha Fairy ee lagu rinjiyeeyay farshaxanka derbiyada Dunhuang, gaar ahaan ilaaha muusiga ee ku yaal Godka 401 ee Godadka Mogao, oo lagu muujiyay isagoo haysta qalab sheng ah oo leh muuqaal qurxoon. Midabka ugu weyn waa dun guduud madow (crimson yarn), oo ah midab dhaqameed Shiinees ah, halka naqshadda daboolka dhalada ee birta ah lagu sameeyay farsamo enamel dhaqameed. Sanduuqu wuxuu ka furmaa dhinaca midig wuxuuna gudaha ku hayaa qaab-dhismeed daruur ah oo laba lakab leh. Xirmadu waxay cabbirkeedu yahay 140 kow 105 kow 280 millimitir, waxaana loo isticmaalay warqad, dhoobo iyo bir.

About the Abaalmarinta Dahabka ah ee A' Design Award

Moutai Shengyue Flying Fairy Baakadaynta Khamriga waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Moutai Shengyue Flying Fairy Baakadaynta Khamriga waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Moutai Shengyue Flying Fairy Baakadaynta Khamriga waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Press Kit

Unique Properties: The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
Dimensions & Packaging: A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
Tags: Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
Production Technology: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Design Challenge: How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
Research: Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
Inspiration: The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals.
Project Duration: The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
Operation Flow: The box is opened from the right side, and the bottle is opened from the top metal cap
Image Credits: Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024