Plastic Heart Shaqada Ugu Weyn: Rakibaadda Farshaxanka Warbaahinta LED by SuKang You

Plastic Heart Shaqada Ugu Weyn: Rakibaadda Farshaxanka Warbaahinta LED by SuKang You is a highly esteemed winner of the very prestigious 2025 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Rakibaadda Farshaxanka Qaab-been iyo Dhijitaalka Competition Category.

NaxaasRakibaadda Dhijitaalka· 2025

Plastic Heart Shaqada Ugu Weyn: Rakibaadda Farshaxanka Warbaahinta LED

by SuKang You

Client: SuKang You (Hongik University)

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Rakibaadda Dhijitaalka Category

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Colors

The Design

About Plastic Heart Shaqada Ugu Weyn: Rakibaadda Farshaxanka Warbaahinta LED

Qoraalka Buugga: Plastic Heart waa rakibaad farshaxan warbaahin LED oo dadweynaha loogu talagalay, kaas oo muujinaya dhibaatada deegaanka ee ay keento qashinka balaastigga. Shaqada farshaxanka waxay qaadataa qaab wadne ka samaysan qashin balaastig ah oo kala duwan midabkiisu, kaas oo ku dhaqaaqaya isku-dheelli tayo joogto ah sida xubin nool. Waxaa loo isticmaalay tignoolajiyada garaadka macmalka ah (AI) ee wax-soo-saarka iyo tignoolajiyada "neural radiance field" si loo abuuro sawirrada saddex-cabbir ah, kuwaas oo lagu hagaajiyay isku-darka dijitaalka iyo hawlaha dib-u-habaynta dhaqdhaqaaqa. Fiidiyowga waxaa loo diyaariyay afar iyo toban qaab shaashad oo loogu talagalay soo bandhigyada dadweynaha ee waaweyn. Wadnuhu waxa uu ka tirsanaan karaa aadan, xayawaan, ama meeraha dhulka.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Plastic Heart Shaqada Ugu Weyn: Rakibaadda Farshaxanka Warbaahinta LED waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Plastic Heart Shaqada Ugu Weyn: Rakibaadda Farshaxanka Warbaahinta LED waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Plastic Heart Shaqada Ugu Weyn: Rakibaadda Farshaxanka Warbaahinta LED si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plastic Heart is a Public LED Media Art installation that visualizes the environmental crisis caused by plastic waste. The artwork takes the form of a heart, constructed from colorful plastic debris, pulsating rhythmically like a living organ. Utilizing AI-generated imagery and NeRF technology, the piece transforms digital artwork into a striking 3D visualization. The LED display enhances its immersive quality, engaging the audience with a thought-provoking spectacle.
Dimensions & Packaging: Plastic Heart is a public LED media installation designed for public spaces. The project was exhibited at COEX Mall in Gangnam, Seoul, South Korea, displayed on a 4224mm (W) × 1944mm (H) anamorphic LED screen. It was adapted for 14 different screen formats, ensuring compatibility across diverse public display environments. The video was created with high-resolution techniques to maintain visual clarity on large-scale digital displays.
Tags: Plastic Heart, Public LED Media Art, Environmental Awareness, Generative AI, NeRF Technology, Digital Art, Motion Graphics, Sustainable Design, Plastic Pollution, Visual Storytelling
Production Technology: Plastic Heart was created using generative AI to generate 3D visualizations, which were then refined through digital compositing. This public LED media installation is a video-based artwork designed for large-scale display. NeRF technology was used to generate multi-angle 3D objects based on the desired design, enhancing spatial realism. The final visuals were processed with post-production tools such as After Effects for a seamless and immersive motion effect.
Design Challenge: The biggest challenge was utilizing generative AI and NeRF tools to achieve precise artistic control. While generative AI provided visually compelling outputs, refining them to match the intended design required extensive adjustments. NeRF was used to generate multi-angle 3D objects, but optimizing them for animation and integration into the final composition was complex. Overcoming these challenges involved iterative refinement and a hybrid approach combining AI with traditional post-production tools.
Research: Plastic Heart serves as a visual statement on the environmental crisis caused by plastic waste. By transforming discarded plastics into a pulsating heart, it highlights the consequences of excessive consumption. The vibrant yet critical imagery draws viewers in, prompting reflection on sustainability. This project contributes to raising public awareness of plastic pollution, encouraging individuals and industries to reconsider their reliance on disposable plastics and take action for a greener future.
Inspiration: Plastic Heart was inspired by the impact of plastic pollution on ecosystems. The plastic we use daily threatens all living beings, from wildlife to marine life, and even the Earth itself. Yet, the vibrant plastic debris—reminiscent of Christmas ornaments—creates an ironic contrast, making waste visually striking. The heart is ambiguous—it could belong to a human, an animal, or the planet—urging audiences to reflect on sustainability and collective responsibility.
Project Duration: Plastic Heart was produced from September to November 2024. The video was created for SMAF 2025 (Seoul Media Art Festival) and was first exhibited on December 25, 2024, at COEX Mall in Gangnam, Seoul, South Korea. The anamorphic LED screen display measured 4224mm (W) × 1944mm (H) and was adapted for 14 different screen formats to ensure broad accessibility across various public display environments.
Operation Flow: Plastic Heart is a video-based public LED media installation that serves as a visual warning about the environmental impact of reckless plastic consumption. The heart, made of vibrant plastic debris, symbolizes an unidentified life form, blurring the lines between human, animal, and planet. Ironically, the video starts with dazzling, festive visuals set to Christmas carols, drawing viewers in with beauty before revealing its underlying environmental message.
Image Credits: Image: Creator / Video Designer SuKang You (Graduate School of Visual Communication, Hongik University), Plastic Heart, 2024.
Video Credits: Creator / Video Designer SuKang You (Graduate School of Visual Communication, Hongik University), Plastic Heart, 2024.