Yumyum Shaqada Koowaad: Xirmada Cuntada Fudud by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
BirXirmooyin· 2025
Yumyum Shaqada Koowaad: Xirmada Cuntada Fudud
by PepsiCo Design and Innovation
Abaalmarinta Birta ah ee A' Design Award Winner in Xirmooyin Category
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The Design
About Yumyum Shaqada Koowaad: Xirmada Cuntada Fudud
Qoraalka Buugga: YumYum waa naqshad xirmo loogu talagalay roolashka basaska (sausage rolls) ee lagu iibiyo dalka Nigeria. Naqshadu waxay ka soo dhoofsatay aragtiyaha suuqyada midabka leh ee mashquulsan ee dalka. Midabo dhalaalaya ayaa lagu isticmaalay xirmada oo dhan, oo ay ku jirto midab jaale xoog leh oo loogu talagalay astaanta magaca (logotype). Farta far weyn oo cimri leh ayaa lagu daabacay xirmada khafiifka ah, si magaca uu u sii muuqdo si cad. Daaqad ku taal xirmada ayaa muujinaysa cuntada fudud ee ku jirta gudaha. Xirmadu waxay ugu talagalay dadka si dhaqso ah u dhaqaaqa maalintooda oo raadinaya doorasho cunto oo fudud.
The Recognition
About the Abaalmarinta Birta ah ee A' Design Award
Yumyum Shaqada Koowaad: Xirmada Cuntada Fudud waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Yumyum Shaqada Koowaad: Xirmada Cuntada Fudud waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Yumyum Shaqada Koowaad: Xirmada Cuntada Fudud waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In Nigeria, boldness is a way of life. The vibrant culture is full of colorful, bustling markets brimming with energy and excitement — perfect for spirited people always on the go. And when hunger strikes, YumYum sausage rolls offer a tasty solution.
- Inspiration
- Drawing inspiration from Nigeria’s electric environment, our design features eye-catching colors, including an intense yellow for the logotype. Bold, oversized typography stands out the slim packaging, which includes a window onto the appetizing snack itself.
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