Kaigua Shaqada Koowaad: Xirmada Boorsooyinka Shaahga oo uu sameeyey Chushan Design

Naqshadda Kaigua Shaqada Koowaad: Xirmada Boorsooyinka Shaahga oo uu sameeyey Chushan Design waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2025 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXirmooyin· 2025

Kaigua Shaqada Koowaad: Xirmada Boorsooyinka Shaahga

Chushan Design uu sameeyay

Macmiilka: Shenzhen Chushan Design Culture Group Co., Ltd.

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #170073

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Kaigua Shaqada Koowaad: Xirmada Boorsooyinka Shaahga

Qoraalka Buugga: Kaigua waa naqshad xirmo loogu talagalay boorsooyinka shaahga ee lagu lalmiyo dhegta sanduuqa. Sanduuqa dibadda ah waa sanduuq quful fudud oo qiyaastiisu tahay 115 bilood 120 bilood 35 millimitir, oo cabbirkiisu ku habboon yahay in gacan keliya lagu isticmaalo iyo dalxiis. Hore waxaa ku qoran midab casaan cad ah iyo xarfaha Shiinaha ee lagu shaabadeeyay kuleylka. Macluumaadka dhadhanka iyo alaabta waxaa lagu daabacaa istikarrooyin dabaqsan, taas oo yareysa alaabta daabacan iyo qashinka xirmada. Gudaha, boorsooyinka feylada bir dahabiga ah ee xiran ee 100 bilood 120 millimitir ayaa dhawrsan shaahga si uu u ahaado mid cusub. Shan calaamadood oo ka soo jeeda I Ching waxay la mid yihiin shan dhadhan oo shaah ah, macnayntoodana waxaa lagu daabacay dhabarka boorso kasta.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Kaigua Shaqada Koowaad: Xirmada Boorsooyinka Shaahga waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Kaigua Shaqada Koowaad: Xirmada Boorsooyinka Shaahga waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Kaigua Shaqada Koowaad: Xirmada Boorsooyinka Shaahga si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: "Kai Gua" is an hanging ear tea bag product. The outer box centers on the interactive concept of "open the box, activate luck," reinventing tea rituals through playful divination symbols. Five I Ching symbols with auspicious Eastern meanings correspond to five tea flavors. As hot water meets the bag, tea aroma and "good fortune" are released simultaneously. The character (gua) bridges cultural gaps with its dual pun: "ear-hook" for modern convenience and "divination symbol" for timeless wisdom.
Cabbirka & Qaabaynta: Considering the ergonomics of single-handed use and the portability for travel, we have set the dimensions of the outer packaging to 115mm*120mm*35mm, ensuring a comfortable grip while being easy to carry. The inner sealed aluminum foil bag is sized at 100mm*120mm, perfectly fitting the outer box, further enhancing the overall convenience and practicality.
Summado: Mystical Consumption, I Ching, Tea Leaves, Drip Tea, Eight Trigrams
Tiknoloojiyada Soo Saarka: This design follows the principle of simplicity and efficiency, using the most basic lockbox as the outer packaging. The front of the box features a vibrant pink special color, complemented by the exquisite hot-stamping process to display the Chinese characters (kaigua) along with a distinctive brand slogan, creating a strong visual impact and brand recognition. To reduce packaging waste and enhance shipping efficiency, we have opted for adhesive stickers to indicate product flavors and information, eliminating unnecessary materials used in traditional printing. The inner packaging uses aluminum foil bags, optimized for both sealing and color, ensuring product freshness while enhancing the overall aesthetic with carefully chosen colors. This overall solution embodies a design philosophy that balances environmental friendliness, simplicity, and efficiency, while addressing both brand image and logistics convenience.
Caqabadda Naqshadda: The challenge of cultural translation is transforming the abstract wisdom of the 64 hexagrams of the *I Ching* into interactive symbols. We select five representative hexagrams and use packaging design to help consumers easily understand their meanings. By associating tea flavors with the hexagrams and using simple icons, we make the concept intuitive, enhancing user engagement. The innovation of drip tea addresses behavioral inertia, breaking the traditional "slow brewing" habit and making tea drinking fast and easy, in line with modern life.
Cilmi-baadhis: This study uses a mixed-methods approach, surveying young professionals aged 25-35. It aims to create a tea-drinking experience that combines cultural resonance with practical value, addressing the mismatch between traditional tea and modern office environments. The study also tests the cognitive efficiency of I Ching symbols in consumer settings. The goal is to create a new category of "mystical consumption," increase sales and transaction value, and turn ancient wisdom into daily rituals, promoting cultural heritage while balancing functionality and emotional value in design.
Dhiirrigelinta: "Kai Gua" combines Generation Z's love for astrology with the convenience of drip coffee bags, blending ancient divination with modern life. The name plays on the dual meaning of "ear hook" (efficiency) and "divination symbol" (Eastern philosophy). Tearing open the bag evokes the phrase "activating luck," turning the 64 I Ching symbols into office inspiration. This redesign makes tea drinking both a quick "physical technique" and a "spiritual uplift" through symbolic divination.
Muddada Mashruuca: The project was launched in March 2024 in Shenzhen, China, and completed in May 2024.
Socodka Hawlgalka: After opening the outer box, randomly take out a sealed aluminum foil bag, carefully observe the hexagram on the front, and refer to the interpretation on the back. While savoring the aroma of the tea, you will seamlessly blend practicality with a sense of ceremony. Each cup of tea is not only a refreshing experience but also a symbolic "cheat code activation" moment, offering you a brand-new tea-drinking experience.
Xubnaha Kooxda: Yin Peng
Mai Jingjing
Wang Kaixin
Amaanta Sawirrada: Image #1: Photographer Lu Weiyu, KaiGua, 2024.
Image #2: Photographer Lu Weiyu, KaiGua, 2024.
Image #3: Photographer Lu Weiyu, KaiGua, 2024.
Image #4: Photographer Lu Weiyu, KaiGua, 2024.
Image #5: Photographer Lu Weiyu, KaiGua, 2024.