Eternal Moon Shaqada Ugu Muhiimsan: Xirmada Moon Cake oo uu sameeyey Sha Feng and Jiayi Lu

Naqshadda Eternal Moon Shaqada Ugu Muhiimsan: Xirmada Moon Cake oo uu sameeyey Sha Feng and Jiayi Lu waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2025 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXirmooyin· 2025

Eternal Moon Shaqada Ugu Muhiimsan: Xirmada Moon Cake

Sha Feng and Jiayi Lu uu sameeyay

Macmiilka: Eternal Moon

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xirmooyin

16,684

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #171257

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Eternal Moon Shaqada Ugu Muhiimsan: Xirmada Moon Cake

Qoraalka Buugga: Eternal Moon waa sanduuq hadiyad ah oo loogu talagalay moon cake-yada. Xirmadu waxay bandhigaysaa mowduuca Mid-Autumn iyada oo leh aragti ballaaran, iyada oo dhinaca ka dhigaysa sheekooyinka dhaqameed ee caadiga ah una diirsanaysa waaritaanka dayaxa iyo masiirka la wadaago ee dadka. Farshaxanku wuxuu muujinayaa dayaxa isaga oo ku sugan siddeed goob oo kala ah: dab, ubaxyo, dhagaxyo, daruuro, badda, dabaysha, buuraha iyo kaynta. Waxaa loo isticmaalay daabacaadda midabka gaarka ah (spot color printing) iyo shaabadaynta kulul (hot stamping). Sanduuqa dibedda ayaa cabbirkiisu yahay 335 mm ballaadhka, 75 mm dhererka, iyo 195 mm sarajooga, waxaana ku jira sanduuqyo yaryar oo moon cake ah oo cabbirkoodu yahay 70 mm, 70 mm, iyo 35 mm.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Eternal Moon Shaqada Ugu Muhiimsan: Xirmada Moon Cake waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Eternal Moon Shaqada Ugu Muhiimsan: Xirmada Moon Cake waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Eternal Moon Shaqada Ugu Muhiimsan: Xirmada Moon Cake si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Cabbirka & Qaabaynta: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Summado: Branding, Packaging, Eternal Moon
Tiknoloojiyada Soo Saarka: The printing technologies we use are spot color printing and hot stamping process.
Caqabadda Naqshadda: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Dhiirrigelinta: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Muddada Mashruuca: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Socodka Hawlgalka: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Shatiyada: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Xubnaha Kooxda: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Amaanta Sawirrada: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.