Una Luna Collection Shaqada Koowaad: Xirmada Shukulaatada by Olha Takhtarova is a highly esteemed winner of the very prestigious 2025 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
NaxaasXirmooyin· 2025
Una Luna Collection Shaqada Koowaad: Xirmada Shukulaatada
Client: Sot B&d
Abaalmarinta Naxaasta ah ee A' Design Award Winner in Xirmooyin Category
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The Design
About Una Luna Collection Shaqada Koowaad: Xirmada Shukulaatada
Qoraalka Buugga: Una Luna waa naqshad xirmo oo loogu talagalay ururinta shukulaatada. Sanduuqyada waxaa laga sameeyay kartoon adag oo leh dhammaystir madow oo mudan. Daabacaadda dahabka ee saldhigga ah ayaa muujisa astaanta dayaxa iyo magaca sumadda, halka shimbiraha kor u kacaya ay matalayaan xorriyadda. Sifeynta gaarka ah ee dhalaalinta iyo qorista lagu soo bandhigo ayaa dul saarta qaab-dhismeedka dusha sare, waxaana gudaha lagu daboolay dahab. Hage-dhadhan oo la daabacay ayaa sharraxaya shukulaato kasta, halka gambar gudaha ah uu hagaajinayo qaybaha si ay u sii ahaadaan kuwo isku xigxiga. Saddex cabbir ayaa la bixiyaa, laga bilaabo 180 illaa 300 millimitir oo dhererkeedu ahaado. Ujeeddadu waa in shukulaatada loo soo bandhigo hadiyad qurux badan oo tayo sare leh.
The Recognition
About the Abaalmarinta Naxaasta ah ee A' Design Award
Una Luna Collection Shaqada Koowaad: Xirmada Shukulaatada waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Una Luna Collection Shaqada Koowaad: Xirmada Shukulaatada waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Una Luna Collection Shaqada Koowaad: Xirmada Shukulaatada si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Una Luna ("One Moon") chocolate packaging is meant to capture luxury, mystery, and grace. Inspired by the beauty of moonlit evenings, the design contrasts visually strikingly by combining a deep black matte surface with gold foil embellishments. Rising birds and the golden moon represent liberty and luxury, therefore turning every chocolate box into a sophisticated encounter. Excellent printing makes the box feel special in consumers' hands and on the shelf.
- Dimensions & Packaging
- Large Box: 300mm x 180mm x 50mm
Medium Box: 240mm x 140mm x 45mm
Small Box: 180mm x 100mm x 40mm - Tags
- chocolate candy, chocolate luxury packaging, gold, moon
- Production Technology
- Rigid cardboard with a matte black finish for elegance and durability forms the Una Luna package. Selective varnishing gives texture; gold foil stamping accentuates the moon and branding. Embossing accentuates tactile appeal and helps important features stand out. The inside gold lining improves the unboxing experience.
- Design Challenge
- Designing Una Luna's packaging proved mostly difficult in balancing luxury with brand narrative. It had to be premium and convey the moon's relationship to mystery, elegance, and retreat as well as feel good. Developing a unique design that distinguishes itself in the cutthroat confectionery industry while preserving a coherent visual identity throughout several flavors was another difficulty. The answer was to use a strong but understated color palette, apply high-end printing techniques, and make sure every variation in the collection kept its originality while also being harmonic complete. Una Luna's packaging deftly communicates both luxury appeal and an immersive brand narrative by combining innovative graphics with superior materials.
- Research
- Una Luna's packaging research concentrated on consumer psychology and how luxury aesthetics affect buying choices. Research show that black and gold color schemes are quite connected with elegance and premium quality. To improve the sensory attraction, tactile details including varnishing and embossing were also included. According to market research, the impression of gourmet chocolates depends much on packaging, hence strategic use of simple but strong design elements that express elegance and uniqueness results. These components together guarantees that Una Luna chocolates will be seen as a premium luxury.
- Inspiration
- The moon's enigmatic charm and a tranquil riverbed under a starry night sky inspire Una Luna. Like fine chocolates, the idea evokes peace, richness, and individuality. Birds flying across a golden moon symbolize freedom and transcendence, supporting the idea that Una Luna chocolates offer escape from the daily. Natural motifsin the design illustrate how the company values craftsmanship and purity.
- Project Duration
- May 2024 US - June 2024 US
- Operation Flow
- Una Luna's packaging is meant to improve user experience in all its elements. The box's robust but elegant construction offers protection while preserving an easy unpacking mechanism. While the printed taste guide provides a clear picture of the several chocolates, the gold foil-stamped moon makes a great first impression. The way the chocolates are arranged inside is painstakingly designed to offer a visually appealing and orderly appearance, so simplifying and fun the choosing procedure becomes. The high-quality materials guarantee longevity and communicate uniqueness.
- Team Members
- Olha Takhtarova
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