Freistil Aqoonsiga Shirkadeed oo uu sameeyey Ina Oakley

Naqshadda Freistil Aqoonsiga Shirkadeed oo uu sameeyey Ina Oakley waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2025 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2025

Freistil Aqoonsiga Shirkadeed

Ina Oakley uu sameeyay

Macmiilka: Freistil Praxis Caspary

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

12,213

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #171891

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Freistil Aqoonsiga Shirkadeed

Freistil waa aqoonsi shirkadeed loo sameeyay xarun physiotherapy ah. Aqoonsigu wuxuu daboolayaa warbaahinta daabacan iyo tan dhijitaalka ah, oo ay ku jiraan kaararka ganacsiga, calaamadaha (banners), dharka iyo websaydh. Magaca Freistil wuxuu ka dhigan yahay "qaab xor ah," waxaana loola jeedaa habab daaweyn oo dabacsan oo loo doorto bukaan kasta. Waxyaabaha sawir-farshaxameed ah ayaa isku xira farsamada dhaqameed ee dhaqan-taariikheed iyo fikradaha casriga ah, halka logo-ga ku salaysan qoraalka leh saameynta kala bixitaanka (stretch effect) uu muujinayo dhaqdhaqaaq iyo furfurnaan. Midabada la isticmaalay waxaa ka mid ah guduud-buluug ah (purple), coral, cad-madoobaad (off-white) iyo buluug. Waraaqo tayo sare leh iyo agabyo waara ayaa la doortay, iyadoo alaabta laga soo iibsaday alaab-qeybiyeyaal maxalli ah marka la awoodo.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Freistil Aqoonsiga Shirkadeed waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Freistil Aqoonsiga Shirkadeed waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Freistil Aqoonsiga Shirkadeed si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
Cabbirka & Qaabaynta: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
Summado: Health, Openminded, Rethinking, Modern, Tradition, Freedom
Tiknoloojiyada Soo Saarka: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
Caqabadda Naqshadda: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
Cilmi-baadhis: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
Dhiirrigelinta: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
Muddada Mashruuca: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
Socodka Hawlgalka: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
Shatiyada: buero inaoakley, 2024
Xubnaha Kooxda: Ina Oakley and Anne-Marie Bayer
Amaanta Sawirrada: Mockup Maison, Adobe Firefly and Nastasic