Melodi Chocolate Hawsha Aasaasiga ah: Naqshadeynta Baakadeynta oo uu sameeyey Ebru Sile Goksel

Naqshadda Melodi Chocolate Hawsha Aasaasiga ah: Naqshadeynta Baakadeynta oo uu sameeyey Ebru Sile Goksel waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2026 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXirmooyin· 2026

Melodi Chocolate Hawsha Aasaasiga ah: Naqshadeynta Baakadeynta

Ebru Sile Goksel uu sameeyay

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xirmooyin

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #175760

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Melodi Chocolate Hawsha Aasaasiga ah: Naqshadeynta Baakadeynta

Qoraalka Buugga: Naqshadeyntan baakadeynta waxaa dhiirrigeliyay dhaqanka soo jireenka ah ee farshaxannimada shukulaatada Yurub. Farsameynta xarfaha waxay tixraacaysaa astaamaha macmacaanka qadiimiga ah, halka shaabadaha muuqaalka ah ay muujiyaan tayada, farsamada gacanta, iyo dhaxalka. Nidaamka muuqaalka ah waa mid dabacsan oo si joogto ah loogu dabaqi karo qaababka kala duwan ee baakadeynta. Alaabo si taxadar leh loo doortay, dahaadhka, faahfaahinta biraha khafiifka ah, iyo farsamooyinka wax soo saarka ayaa abuura muuqaal heersare ah oo qurux badan oo ku habboon iibinta iyo hadiyad-bixinta.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Melodi Chocolate Hawsha Aasaasiga ah: Naqshadeynta Baakadeynta waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Melodi Chocolate Hawsha Aasaasiga ah: Naqshadeynta Baakadeynta waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Melodi Chocolate Hawsha Aasaasiga ah: Naqshadeynta Baakadeynta si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Melodi visual identity celebrates the artistry of chocolate with a refined yet inviting aesthetic. The design bridges heritage and modern indulgence, inspired by the roots of the brand dating back to 1957, while embracing a contemporary cafe culture. The graceful arch of the logo and warm, burnt tones evoke the sensory pleasure of rich cocoa and freshly brewed coffee. The packaging transforms each product into a gift worthy treasure that invites customers to slow down, savor, and share.
Cabbirka & Qaabaynta: This design approach is applied across various sizes, forms, and materials, showcasing a strong structure of adaptability and scalability. From chocolate packaging to ice cream cups, coffee cups, plates, and napkins, each element is thoughtfully designed to work in harmony, creating a cohesive and immersive brand experience for the cafe.
Summado: Chocolate, Packaging, Cafe, Branding, Logo, Typography, Vintage, Gift Box,
Tiknoloojiyada Soo Saarka: This design combines classic elegance with modern branding techniques. The typography was carefully chosen to evoke a timeless, artisanal feel, balanced with clean, readable fonts. The packaging uses premium textured paper to enhance tactile quality, paired with a vibrant, embossed foil stamping for the logo and details, adding depth and luxury. The red ribbon creates a gift like experience, emphasizing craftsmanship and exclusivity. Production leveraged offset printing with spot varnish to highlight key elements.
Caqabadda Naqshadda: Internally, honoring the rich history of artisan confections while appealing to the cafe culture of today required deep cultural understanding. Designing for diverse sizes, forms, and materials is tough, demanding flawless integration across all touchpoints.
Cilmi-baadhis: We researched inspiring examples to understand how people emotionally connect with artisan confections. Through our observations with chocolate lovers, we explored the desire for warmth, craft, and passion in packaging. Results showed that customers value gift worthy details and the joy of unwrapping, encouraging slow, mindful enjoyment, like savoring moments from the past. These insights guided a design that fosters genuine engagement and nostalgia, strengthening brand experience.
Dhiirrigelinta: The creative concept draws from the idea of chocolate as an art form, where craftsmanship and passion come together to create something timeless. Influenced by the European nostalgia of artisanal confectionery, the design reflects the ritual of enjoying little luxuries. It nods to vintage patisserie boxes and the warm hospitality of a neighborhood coffeehouse. The result is a brand experience that invites people not just to taste chocolate, but to immerse themselves in its story.
Muddada Mashruuca: We started the brand concept and packaging work in February 2024, and within approximately 2 months, all printed materials were delivered ready for production. The production process took about 1.5 months. Paper choices, texture richness, foil details, and colors were finalized through test prints. Final touches were added to enhance the gift experience quality. The Melodi Chocolate Cafe launched in August 2024 in Etiler, Istanbul.
Socodka Hawlgalka: Creating a design that works seamlessly across various sizes, forms, and materials is challenging because each item, chocolate packaging, ice cream cups, coffee cups, plates, and napkins, has unique production requirements and user interactions. Ensuring all elements align visually and functionally while maintaining adaptability and scalability demands careful coordination, material choices, and design precision.
Xubnaha Kooxda: Ebru Sile Goksel
Amaanta Sawirrada: Photographer: Yonca Muslubaş