Ankodoki Hawsha Aasaasiga ah: Jeeli Digir Macaan oo uu sameeyey Fumiko Okazeri

Naqshadda Ankodoki Hawsha Aasaasiga ah: Jeeli Digir Macaan oo uu sameeyey Fumiko Okazeri waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2026 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXirmooyin· 2026

Ankodoki Hawsha Aasaasiga ah: Jeeli Digir Macaan

Fumiko Okazeri uu sameeyay

Macmiilka: KINOSHITASEIAN Co., Ltd.

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xirmooyin

7,462

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #176283

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Ankodoki Hawsha Aasaasiga ah: Jeeli Digir Macaan

Qoraalka Buugga: Baakidhgan waxaa loo abuuray khadka yokan ee uu soo saaray sameeyaha caanka ah ee Jabbaan ee macaaniga digirta oo soo jiray muddo dheer. Iyadoo la ilaalinayo qiimaha dhaqameed ee yokan, wuxuu ka leexday qaabka baakidhaynta culus ee caadiga ah. Naqshadeynta xasuusta leh ee weli xushmadda leh waxay keentaa diirimaad iyo soo dhowayn, oo si fiican ula jaanqaada dhadhanka dabiiciga ah ee fudud ee macaanka. Waxaa soo dhoweeyay xitaa kuwa aan aqoon u lahayn wagashi, waxaana si weyn loogu ammaanay loona guuleystay abaalmarino badan gudaha Jabbaan iyo dibaddaba.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Ankodoki Hawsha Aasaasiga ah: Jeeli Digir Macaan waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Ankodoki Hawsha Aasaasiga ah: Jeeli Digir Macaan waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Ankodoki Hawsha Aasaasiga ah: Jeeli Digir Macaan si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: While preserving the authentic value of traditional yokan, this design redefines the conventional image of heavy packaging. By incorporating hand-drawn ingredient illustrations and vivid visuals, it creates a friendly, casual impression that evokes both nostalgia and warmth. The additive-free, naturally colored taste is conveyed through an organic expression, appealing even to audiences unfamiliar with wagashi.
Cabbirka & Qaabaynta: Width 30 mm x Depth 18 mm x Height 82 mm
Summado: Casual style, watercolor illustration, organic concept, reinterpretation of tradition, Japanese sweets, modern wagashi, natural texture, cheerful experience
Tiknoloojiyada Soo Saarka: Each individual package uses coated cardboard designed to withstand contact with liquid yokan during production. For the gift box, a refined, subdued color palette was selected to convey dignity as a present. While maintaining an elegant atmosphere, the vivid visual impact revealed upon opening enriches the experience, transforming the moment of enjoying traditional Japanese sweets into a special, delightful occasion.
Caqabadda Naqshadda: The project initially focused on ohagi, a fresh confection of bean paste and glutinous rice. However, issues of short shelf life and waste posed significant risks. Leveraging expertise in yokan, we proposed shifting from a five-piece to a ten-piece concept. With yokan’s year-long shelf life, the plan evolved into developing eight varieties. Though production volume and time demands were challenging, the result was a vibrant and distinctive lineup.
Cilmi-baadhis: We purchased yokan from long-established to newly opened confectioners, analyzing packaging design, its relation to taste, and structural details. Inspiration was also drawn from other wagashi and even Western sweets. The study revealed the need to address both individual enjoyment and gift-giving. Thus, adjustments such as edge treatments of illustrations when boxed and fine refinements were applied to elevate overall quality.
Dhiirrigelinta: This project originated when a long-established bean paste manufacturer, primarily engaged in OEM production, launched its own brand. Entering the BtoC market represented a significant challenge, particularly in contemporary Japan where Western confectionery is more favored. The key issue was how to effectively reach younger generations less familiar with traditional Japanese sweets.
Muddada Mashruuca: This private label store opened on May 30, 2024.
Socodka Hawlgalka: In social gatherings, the assortment of yokan varieties encourages lively communication, as guests enjoy choosing and sharing different flavors together. Since every type is made without additives, they can be enjoyed safely and with peace of mind by children and families alike.