Wakayama Umeshu Series Primary Function: Khamriga Plumka oo uu sameeyey Fumiko Okazeri

Naqshadda Wakayama Umeshu Series Primary Function: Khamriga Plumka oo uu sameeyey Fumiko Okazeri waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xirmooyinka ee 2026 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXirmooyin· 2026

Wakayama Umeshu Series Primary Function: Khamriga Plumka

Fumiko Okazeri uu sameeyay

Macmiilka: fodesign Inc.

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xirmooyin

7,848

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #176284

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Wakayama Umeshu Series Primary Function: Khamriga Plumka

Book Text: Wakayama, Japan ayaa ka yimaada khamri plum ah oo udgoon iyo jeli khamri plum ah oo qabow. Iyadoo dhiirrigelin laga helay fikradda is-dhaafsiga dhaqanka iyo kulanka ku salaysan dhaqanka Shiinaha, naqshaddu waxay muujinaysaa dareen Jabaan ah oo gaar ah iyada oo loo marayo qoob jilicsan iyo sawirro xeel dheer. Marka labada dhalo ay isbar wadaagaan, waxay abuuraan muuqaal nin iyo naag isku arkaya—oo lagu qabtay naqshadda baakadhka. Iyadoo ah hadiyad ka timid Japan, oo lagu barakeeyay buuro waaweyn, badda, dabaysha badda, iyo qorraxda dhalaalaysa, waxay la socotaa kulamada farxadda leh ee Shiinaha fog.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Wakayama Umeshu Series Primary Function: Khamriga Plumka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Wakayama Umeshu Series Primary Function: Khamriga Plumka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Wakayama Umeshu Series Primary Function: Khamriga Plumka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: In introducing Japanese sake to the Chinese market, the design aimed to express authentic Japan. The packaging is simple yet refined, employing soft colors, grand landscapes of Wakayama, and clean Japanese typography to convey its atmosphere. The illustration, crafted by layering cut paper, adds depth of color and texture. When two bottles are placed together, they depict the meeting of a man and woman, embodying the concept of enjoying sake through encounters and connections.
Cabbirka & Qaabaynta: Width 60 mm x Depth 60 mm x Height 295 mm
Summado: Simple design, emotional expression, paper collage illustration, human connection, encounter theme, Wakayama nature, Japanese culture, serene moment, warm atmosphere, handcrafted texture
Tiknoloojiyada Soo Saarka: The frosted bottle, chosen for its gentle impression, is paired with a label finished in velvet PP. Its silicone-like texture offers both a pleasant touch and a sense of luxury. The sealing label combines muted gold foil with a matte surface, achieving refinement while retaining softness. Overall, the design emphasizes a gentle impression, enhancing the concept with a strong sense of storytelling.
Caqabadda Naqshadda: Translating a concept rooted in Chinese exchange culture into a distinctly Japanese expression was not simple. Through repeated discussions with the client, we deepened mutual understanding, seeking a balance that embraced the continent’s passionate sensibility while retaining a soft, delicate Japanese touch. Layered paper illustrations and the gentle textures of frosted bottles and label stock gradually built up a refined sense of Japaneseness.
Cilmi-baadhis: We researched China’s drinking culture and why Japanese alcohol is welcomed there. To reassess the essence of Japaneseness in design, we revisited packaging and visuals seen daily in stores, analyzing them with fresh eyes. This led us to reinterpret cultural subtlety, the beauty of empty space, and the elegance of hiragana and kanji, incorporating these qualities into the package design and product naming.
Dhiirrigelinta: Wakayama is Japan’s top plum producer, known for thick flesh and rich aroma. Its umeshu is acclaimed worldwide for flavor and fragrance. In China, fruit liqueurs and low-alcohol drinks are rising in popularity, with Japanese sake especially loved by the young. Family and friendship are deeply valued, and sharing drinks embodies such moments. This project began with the wish to offer sake that accompanies happy times with supportive friends.
Muddada Mashruuca: It was exported and sold in Hangzhou, China in November 2022.
Socodka Hawlgalka: The rich, aromatic flavor of umeshu and the refreshing, springy texture of umeshu jelly can be enjoyed in different scenes, allowing you to choose according to your mood and occasion.
Amaanta Sawirrada: Illustrator Yuri Mizutani