Bir Xirmooyin · 2026
Spotlight Toothpaste Packaging Howlaha Aasaasiga ah: Baakaynta Daawada Cadaynta Ilkaha
by Kazuo Fukushima and Haruka Takeuchi
- Abaalmarinta Birta ah ee A' Design Award 2026 in Xirmooyin
- CLIENT: Lion Daily Necessities Chemicals (Qingdao) Co., Ltd.
- Estimated Number of Design Views: 5,335
- Verification code 24003355DB · Verify this award
Colors
About Spotlight Toothpaste Packaging Howlaha Aasaasiga ah: Baakaynta Daawada Cadaynta Ilkaha
Qoraalka Buugga: Spotlight waa naqshad baakayn oo daawada ilkaha ah oo u beddesha waxtarka cadaynta khibrad muuqaal ah. Halkii ay ku tiirsanaan lahayd sawirada caadiga ah ee caddaanka, naqshaddu waxay iftiinka u isticmaashaa sida tusaale lagu sheego hawlgalinta enzaymka iyo waxqabadka cadaynta diiradda saaran. Naqshad goobaabin ah oo dhalaalaysa iyo saamaynta dusha sare ee holografik ah ayaa abuura qoto-dheer iyo saxsanaan, taas oo u oggolaanaysa in faa'iidooyinka shaqada lagu garto eegmadii ugu horreysay. Nidaamku wuxuu isku dheellitiraa kalsoonida sayniska iyo muuqaalka khaanadaha dukaanka, isagoo ilaalinaya is-waafaqid dhammaan kala duwanaanshaha alaabta iyada oo loo marayo qaab-dhismeed muuqaal ah oo midaysan iyo midabyo la xakameeyo.
About the Abaalmarinta Birta ah ee A' Design Award
Spotlight Toothpaste Packaging Howlaha Aasaasiga ah: Baakaynta Daawada Cadaynta Ilkaha waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Spotlight Toothpaste Packaging Howlaha Aasaasiga ah: Baakaynta Daawada Cadaynta Ilkaha waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Spotlight Toothpaste Packaging Howlaha Aasaasiga ah: Baakaynta Daawada Cadaynta Ilkaha waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Press Kit
- Unique Properties
- Spotlight is a toothpaste packaging design developed for the Chinese market, translating whitening efficacy into a visual experience. A radiant circular graphic symbolizes enzymatic activation and light focused whitening, transforming functional benefits into an intuitive visual language. The design balances Japanese clinical credibility with localized high tech aesthetics, creating strong shelf impact while maintaining brand consistency across multiple SKUs.
- Dimensions & Packaging
- Paperboard box: approx. 185 mm (H) × 45 mm (W) × 35 mm (D).
Toothpaste tube: approx. 160 mm (H) × 50 mm (W).
Materials include coated paperboard, aluminum laminated plastic tube, holographic foil layer. Metric ISO standards applied throughout production. - Tags
- Packaging design, Oral care, Whitening, Enzyme technology, Chinese market, Japanese brand, Holographic effect, Visual communication
- Production Technology
- The packaging utilizes offset printing combined with holographic foil stamping to create dynamic light reflection effects. Multilayer gradients and radial patterns were precisely calibrated to maintain legibility under various lighting conditions. Matte and glossy finishes are selectively applied to enhance contrast, while standard recyclable paperboard and laminated tubes ensure compatibility with mass production.
- Design Challenge
- The main challenge was visualizing an invisible functional benefit enzymatic whitening without overusing exaggerated claims or generic white imagery. Balancing Japanese clinical restraint with Chinese preferences for visual impact required extensive iteration, material testing, and cross cultural alignment to ensure credibility, manufacturability, and strong retail presence simultaneously.
- Research
- Type of Research: Applied design research.
Objectives: Visualize whitening efficacy beyond conventional cues.
Methodology: Market analysis, visual testing, material experiments.
Tools: Competitive audits, prototyping, lighting simulations.
Participants: Design team and brand stakeholders.
Results: Enhanced shelf visibility and clearer efficacy perception.
Impact: Improved brand differentiation and consumer trust in a crowded market. - Inspiration
- The project was inspired by the challenge of differentiating whitening products in China’s highly saturated oral care market. Rather than emphasizing white as a color, the design explores light as a metaphor for efficacy, clarity, and trust. Scientific principles of enzymatic whitening and optical perception were studied to create a visual system that communicates performance through illumination rather than decoration.
- Project Duration
- The project started in November 2024 in Shanghai and was completed in March 2025. It was developed for Lion Corporation China in collaboration with local production partners and launched nationwide in the Chinese retail market in 2025.
- Operation Flow
- Consumers interact with the design visually before use: shifting light reflections guide the eye toward the central enzyme symbol, intuitively suggesting activation and efficacy. Color coded accents enable quick scent recognition without disrupting brand unity. The packaging communicates product value instantly on shelf, reducing decision time and enhancing perceived performance before first use.
- Image Credits
- SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD
