Sprouties Primary Function: Aqoonsiga Astaanta Ganacsiga oo uu sameeyey Studio Matte

Naqshadda Sprouties Primary Function: Aqoonsiga Astaanta Ganacsiga oo uu sameeyey Studio Matte waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Xayeysiinta, Suuq-geynta iyo Isgaarsiinta ee 2026 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasXayeysiin· 2026

Sprouties Primary Function: Aqoonsiga Astaanta Ganacsiga

Studio Matte uu sameeyay

Macmiilka: Studio Matte

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Xayeysiin

7,249

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #181183

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Sprouties Primary Function: Aqoonsiga Astaanta Ganacsiga

Book Text: Sprouties waa astaan cawska bisadaha oo laga keeno beeraha, oo leh qaab gaadhsiin ku salaysan cufnaanta nafaqada iyo hufnaanta silsiladda sahaydka. Waa astaanta ugu horreysa ee bixisa caws bisadeed oo cusub oo tayo sare leh gudaha Imaaraadka. Iyadoo ka baxaysa hab-dhaqannada soo jireenka ah ee warshadaha xayawaanka rabaayadda ah, aqoonsiga muuqaalka ah wuxuu isticmaalaa fikradda Raaxada Dabiiciga ah, isagoo isku daraya cagaarrada qoto dheer iyo casiimadda la sifeeyay iyadoo la adeegsanayo logo gaar ah. Astaan bisad ah ayaa ku qarsoon xarafka i. Bartamaha mashruuca waa baakidhkiisa laba-ujeedo leh: gal qaab-dhismeed daloolan ah oo isu beddela shay qurxin ah oo fudud oo loogu talagalay guryaha casriga ah marka la furo.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Sprouties Primary Function: Aqoonsiga Astaanta Ganacsiga waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Sprouties Primary Function: Aqoonsiga Astaanta Ganacsiga waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Sprouties Primary Function: Aqoonsiga Astaanta Ganacsiga si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
Cabbirka & Qaabaynta: Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system
Summado: pet, cat, wellness, premium, natural, feline, grass
Tiknoloojiyada Soo Saarka: The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
Caqabadda Naqshadda: The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
Cilmi-baadhis: Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
Dhiirrigelinta: The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
Muddada Mashruuca: 6 months, France and UAE
Socodka Hawlgalka: The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
Xubnaha Kooxda: Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk