Prepd Primary Function: Aqoonsiga Astaanta Ganacsi oo uu sameeyey Cansu Dagbagli Ferreira

Naqshadda Prepd Primary Function: Aqoonsiga Astaanta Ganacsi oo uu sameeyey Cansu Dagbagli Ferreira waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2026 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2026

Prepd Primary Function: Aqoonsiga Astaanta Ganacsi

Cansu Dagbagli Ferreira uu sameeyay

Macmiilka: Cansu Ferreira

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

6,988

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #181178

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Prepd Primary Function: Aqoonsiga Astaanta Ganacsi

Book Text: Prepd waa madal cusub oo dib u soo saarista cuntada oo u beddesha cuntooyinka casriga ah ee saameeyayaasha dhijitaalka ah cunto si xirfad leh loo diyaariyey. Aqoonsigeedu wuxuu ku salaysan yahay bilicsanaan geesinimo leh oo casri ah oo loo qaabeeyey inuu carqaladeeyo goobta teknoolojiyada cuntada. Iyadoo leh calaamad astaan ah oo dhalanteed leh oo ka samaysan digsi shiilid ah oo booska banaan iyo midab-marin isbarbardhig sare leh oo Cagaar iyo Liin ah, astaanta ganacsigu waxay dabaaldegtaa xiriirka ka dhexeeya abuurayaasha iyo isticmaalayaasha. Iyadoo la adeegsanayo sawir-qaadid muujineed oo bini'aadam-hore-u-dhigaya iyo joomatari nadiif ah, Prepd waxay u beddeshaa ficilka gujinta khibrad cunto oo taabasho leh oo tayo sare leh.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Prepd Primary Function: Aqoonsiga Astaanta Ganacsi waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Prepd Primary Function: Aqoonsiga Astaanta Ganacsi waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Prepd Primary Function: Aqoonsiga Astaanta Ganacsi si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
Cabbirka & Qaabaynta: Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
Summado: food, app, delivery, digital, modern, colorful
Tiknoloojiyada Soo Saarka: The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
Caqabadda Naqshadda: The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
Cilmi-baadhis: Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
Dhiirrigelinta: The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
Muddada Mashruuca: 6 months, France and Saudi Arabia
Socodka Hawlgalka: For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.