Elogio de la Sombra de Buenos Aires Naqshadaynta Bandhigga, Aqoonsiga Muuqaalka oo uu sameeyey Acorde & Co.

Naqshadda Elogio de la Sombra de Buenos Aires Naqshadaynta Bandhigga, Aqoonsiga Muuqaalka oo uu sameeyey Acorde & Co. waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Dhaqanka Hiddaha iyo Warshadaha Dhaqanka ee 2026 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasDhaqanka Hiddaha· 2026

Elogio de la Sombra de Buenos Aires Naqshadaynta Bandhigga, Aqoonsiga Muuqaalka

Acorde & Co. uu sameeyay

Macmiilka: Acorde & Co.

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Dhaqanka Hiddaha

5,954

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #182560

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Elogio de la Sombra de Buenos Aires Naqshadaynta Bandhigga, Aqoonsiga Muuqaalka

Elogio de la Sombra de Buenos Aires waa bandhig loogu talagalay goob gaar ah iyo aqoonsi muuqaal ah oo loo abuuray Centro Cultural Borges. Bandhiggu wuxuu soo bandhigayaa laba iyo toban muuqaal oo yaryar oo ka mid ah nolol maalmeedka bartamaha magaalada Buenos Aires, oo laga waxyoonay gabay uu qoray Jorge Luis Borges. Jarniinno warqad ah ayaa la geliyay kaabsulo wareegsan oo daloolo yaryar leh oo iftiimiya oo hooskooda muujiya. Rakibaaddu waxay qabsatay shan daaqadood oo dukaan. Astaamo far-qoraal ah oo laga soo qaaday kaydka hay'adda ayaa loo digitaal-geeyay cinwaannada, calaamadaha iyo agabka daabacan. Bog-yare interactive ah ayaa lagu gaari karaa koodh ku yaal daaqadaha.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Elogio de la Sombra de Buenos Aires Naqshadaynta Bandhigga, Aqoonsiga Muuqaalka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Elogio de la Sombra de Buenos Aires Naqshadaynta Bandhigga, Aqoonsiga Muuqaalka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Elogio de la Sombra de Buenos Aires Naqshadaynta Bandhigga, Aqoonsiga Muuqaalka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The creation of a sensitive and minimalist artwork and design, emphasizing the installation's presence in the space, under the noise and visual pollution conditions typical of the downtown area, and especially the entrance areas to the Galerias Pacifico shopping center, where the Centro Cultural Borges is located.
Cabbirka & Qaabaynta: 1. Layout of the art installation in five shop windows in a public space.
a. Implementation of institutional identity elements.
b. Implementation of the identity developed for the exhibition.
c. Monitoring and control during the installation of the artwork.

2. Communication.
a. Pre-opening.
i. Invitations and digital content for social media.
ii. Posters and brochures for the cultural center's programming.
iii. Promotional stationery.

b. Opening and promotion.
i. Flyers and digital content for social media.
ii. Interactive microsite linked to the shop windows.
Summado: Cultural Heritage, Culture, World Literature, Jorge Luis Borges, Buenos Aires, Artistic Space, Artwork, Exhibition, Identity, Design
Tiknoloojiyada Soo Saarka: These scenes are made from paper cutouts inside micro-perforated cylindrical capsules which illuminates them by projecting their shadows.

The project included graphic production and the preparation of original artwork, the creation of layouts, maps, and assembly diagrams, and the installation of graphic works for application by the various teams.
It also involved the reinterpretation, digitization, and implementation of calligraphic symbols obtained from the institutional archive for the composition of labels, titles, curatorial texts, and promotional materials for the exhibition. Finally, it included the design and layout of promotional materials and public and institutional outreach materials for the exhibition.
Caqabadda Naqshadda: The main challenge was to carefully consider the visual attributes in relation to the work and imagery of Jorge Luis Borges, and more specifically, his poetry connected to the city.
Cilmi-baadhis: In the context of the Centro Cultural Borges new season during the first quarter of 2024, the site-specific exhibition "Elogio de la Sombra de Buenos Aires" was programmed in the historic center of Buenos Aires. The exhibition consists of twelve miniature models of typical scenes and daily life in downtown Buenos Aires.

The initial stage of the project involved research into the cultural center's heritage collection, which includes numerous documents and manuscripts by the author. Based on these, a digitization process was developed for his personal handwriting, as well as for various stationery items and historical documents.

Furthermore, to create the required series of architectural pieces, measurements and spatial details of the facilities were surveyed. These facilities share space with the Galerias Pacifico shopping center, including the large glass-fronted galleries facing the street at the intersection of San Martin and Viamonte streets. It is also significant that the landscape in which these galleries are situated during peak hours is filled with heavy traffic and activity, constituting the typical metropolitan and cosmopolitan scene characteristic of one of the city's busiest tourist areas.
Dhiirrigelinta: The exhibition is a catalog of everyday scenes, similar to those described by Jorge Luis Borges in the poem "Buenos Aires" (Elogio de la Sombra, Emece, 1969). These aspects, along with others such as the author's manuscripts and the downtown Buenos Aires scene, influenced the formal and conceptual decisions of the graphic system.
Muddada Mashruuca: The project was carried out in Ciudad Autonoma de Buenos Aires between January and April 2024 and was exhibited at the Centro Cultural Borges until June 2024.
Socodka Hawlgalka: The project focuses on the windows of the Centro Cultural Borges, where the installation is located. It aims to capture the attention of passersby in downtown Buenos Aires, visually narrating a poem by Jorge Luis Borges through the contrast with the city. The installation is complemented by an interactive microsite, accessible via QR code integrated into the windows. On this site, visitors can learn about the project and create their own interpretations of the Buenos Aires landscape, much like Borges in his eponymous poem.
For the physical component, a series of institutional and promotional materials (including invitations, posters, and fanzines) and specific furniture were developed, all sharing the same spirit and visual key.
Shatiyada: Copyrights belong to Acorde & Co., 2026
Xubnaha Kooxda: Acorde & Co.
Amaanta Sawirrada: Image #1: Creator Acorde & Co., Elogio: essence, 2024.
Image #2: Creator Acorde & Co., Elogio: location, 2024.
Image #3: Creator Acorde & Co., Elogio: details, 2024.
Image #4: Creator Acorde & Co., Elogio: visitors, 2024.
Image #5: Creator Acorde & Co., Elogio: craftsmanship, 2024.