Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Baakadaynta Dhalada Khamriga by Li Zuo is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Xirmooyinka Competition Category.
LacagXirmooyin· 2020
Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Baakadaynta Dhalada Khamriga
by Li Zuo
Client: Wendao WD Creativity
Abaalmarinta Lacagta ah ee A' Design Award Winner in Xirmooyin Category
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- Verified Award Winner
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The Design
About Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Baakadaynta Dhalada Khamriga
Taiyuan ZHI Yuanyi waa naqshad baakadayn dhalo khamri ah oo loo abuuray Kooxda Moutai. Naqshaddu waxay ka soo baxaysaa qaabka caadiga ah ee Moutai waxayna sii haysaa oo keliya qaabka dhalada ee la yaqaan, kaas oo la weyneeyay lana dherereeyay. Biyuhu waa mawduuca dhexe, maadaama khamriga lagu tilmaamay biyo dareen sida. Dusha sare waxay muujinaysaa qaab badeed iyo qadaadiic laga soo qaatay dharkii rasmiga ahaa ee qadiimiga ah, oo ay la socdaan astaamo dhaqameed oo barakaysan. Hirarka, dhagaxyada taagan iyo daruuraha waxay soo jeedinayaan farxad iyo cimri dheer. Qurxinta ayaa lagu dubay dhalada dhalada ah.
The Recognition
About the Abaalmarinta Lacagta ah ee A' Design Award
Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Baakadaynta Dhalada Khamriga waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Baakadaynta Dhalada Khamriga waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Moutai Group's - Taiyuan ZHI Yuanyi Primary Function: Baakadaynta Dhalada Khamriga waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle.
- Tags
- Maotai Group, Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Baked Flowers in Glass Bottles
- Design Challenge
- Breakthrough the consistent style design of Maotai
- Research
- Breakthrough the consistent style design of Maotai
- Inspiration
- the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09and traditional auspicious decorations.The patterns made of water are called water feet. There are waves above the water feet, standing stones in the water, and auspicious clouds embellished symbolize the meaning of happiness and longevity. It contains the spirit of the unification, life is like water
- Project Duration
- The project started in Maotai in April 2017 and completed in Maotai in August 2017.
- Team Members
- Creative Design：lizuo
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