The Rules of War Primary Function: Taxanaha Boostarada by Mirna Noaman

The Rules of War Primary Function: Taxanaha Boostarada by Mirna Noaman is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka Competition Category.

LacagGaraafig· 2020

The Rules of War Primary Function: Taxanaha Boostarada

by Mirna Noaman

Client: International Committee of the Red Cross

Abaalmarinta Lacagta ah ee A' Design Award Winner in Garaafig Category

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Colors

The Design

About The Rules of War Primary Function: Taxanaha Boostarada

Sharciyada Dagaalka waa taxane boostaro ku saabsan sharciga caalamiga ah ee bini'aadamnimada iyo sharciyada xakamaynta ee colaadda hubaysan. Taxanuhu wuxuu inta badan isticmaalaa bannaanka madhan, isagoo aan lahayn midabo, qaabab ama shakhsiyaad tilmaami kara dhinac kasta oo colaadda ka mid ah. Afar mawduuc ayaa soo bandhigaya casharrada wadaagga ah ee sharciga caalamiga ah ee bini'aadamnimada iyo Quraanka. Boostaradan waxaa loo abuuray in sharciyadan lagu soo dhoweeyo dhagaystayaasha ku hadla Carabiga iyo Muslimiinta inta lagu jiro bisha Ramadaan. Boostaro kastaa wuxuu cabbir ahaan yahay 1000 oo milimitir 700 milimitir, waxaana loo sameeyay isticmaal daabacan iyo mid dijital ah labadaba.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

The Rules of War Primary Function: Taxanaha Boostarada waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. The Rules of War Primary Function: Taxanaha Boostarada waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. The Rules of War Primary Function: Taxanaha Boostarada waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The thought-provoking poster design series utilizes mostly negative space to illustrative conceptual ideas about the rules of restraint in conflict. The brief entailed to include no colors, shapes, or figures that could point fingers at any sides of warring conflict, and so the use of a neutral but powerful image was the answer.
Dimensions & Packaging: 1000 mm x 700 mm x 200 gm
Tags: Peace, War, Humanitarian, Quraan, Islam, Poster Design, Poster, Conflict
Production Technology: iPad Pro, Adobe Photoshop, Adobe Illustrator, Quraan, Red Cross Library
Design Challenge: The biggest obstacle creating visuals for a neutral and impartial organization whose communication work directly affects its ability to have the unique access it has to
Research: To kickstart, an observation of the perception of the Red Cross in the Arab region amongst Muslim countries was taken note of, which was that it was a Christian organization that is secular even in providing aid and people were skeptical to donate money to it. Research was conducted on the similarities between International Humanitarian Law, which is essentially the mandate of Red Cross, and Quraan, which is in some sense the "mandate" of the aforementioned audience. The similarities were very clear and directly instructed, and therefore, four themes were identified to be visualized.
Inspiration: Created for the worst of times, International Humanitarian Law preserves the core of our common humanity. However, with the amount of shocking violations to it nowadays, its capacity to provide real protections for the victims of today's complex armed conflicts has been in question by many. To bring international humanitarian law closer to Arab speaking audiences and Muslim communities during Ramadan, this set of posters was created to stir conversation and communicate the very similar teachings of International Humanitarian Law and Islam.
Project Duration: This project was created during the month of May 2019 in Cairo, Egypt.
Operation Flow: These posters are designed to live both in printed and digital form. On social media platforms belonging to Red Cross, the posters garnered great relevance to the audience, and was shared widely. With people supporting the messages of peace and being in favor of promoting humanitarian values.
Patents: Copyrights belong to the International Committee of the Red Cross, 2019.
Team Members: Mirna Noaman
Salma Nasrallah
Safaa Abdelbaky
Ahmad Al Dawoody
Martin Unternaehrer
Image Credits: Illustrator / Creative Director: Mirna Noaman