Treasure Box Chocolate Čokoladno pakovanje u obliku kutije s blagom by Mutian Yu

Treasure Box Chocolate Čokoladno pakovanje u obliku kutije s blagom by Mutian Yu is a highly esteemed winner of the very prestigious 2022 Гвоздена награда A' Design Award in Дизајн хране, пића и кулинарских уметности Competition Category.

ГвозденаКулинарска уметност· 2022

Treasure Box Chocolate Čokoladno pakovanje u obliku kutije s blagom

by Mutian Yu

Client: Savannah College of Art and Design

Гвоздена награда A' Design Award Winner in Кулинарска уметност Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Treasure Box Chocolate Čokoladno pakovanje u obliku kutije s blagom

Čokolada Kutija s blagom je kombinacija čokolada upakovana u obliku kutije s blagom. Pakovanje sadrži pet različitih vrsta čokolade, zajedno sa orašastim plodovima, sušenim brusnicama, keksom, žele bombonama i praskavim bombonama. Svaka čokolada je takođe oblikovana poput male kutije s blagom, tako da otvaranjem svake od njih otkriva se drugačiji punjenje. Kutija je dimenzija 331,5 sa 71,5 sa 58 milimetara i proizvedena je vrhunskim procesom izrade poklon kutija koji uključuje izradu klišea, štampanje na papiru za pakovanje, površinsku obradu i montažu. Namera je da se proslave mali radosni trenuci.

The Recognition

About the Гвоздена награда A' Design Award

Treasure Box Chocolate Čokoladno pakovanje u obliku kutije s blagom је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Treasure Box Chocolate Čokoladno pakovanje u obliku kutije s blagom буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Treasure Box Chocolate Čokoladno pakovanje u obliku kutije s blagom заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Treasure Box Chocolate is a chocolate combo in the shape of a treasure box. Opening it is like going on a chocolate adventure. It’s full of surprises! Not only are there five different chocolates to choose from, but there are also nuts, dried cranberries, cookies, jelly beans, and Pop Rocks. Each bite is a burst of flavor, and you never know what you’ll get next!
Dimensions & Packaging: 331.5mm*71.5mm*58mm
Tags: Snacks, Interaction, Fun
Production Technology: High-end gift box manufacturing process: Step 1. Plate making. Step 2. Paper selecting. 3. Printing on wrapping paper. Step 4. Surface treatment. Step 5. Beer. Step 6. Mounting.
Design Challenge: The biggest challenge to me is the process of determining the shape of my chocolate. I have been tried different styles of "treasure box", and I wanted to keep the simplest but iconic one.
Research: Do we snack only for satisfying our appetite? Many times, snacks bring out more than that. We feel better by snacking when we are stressed or lonely; we celebrate by snacking when we are happy. The fact is that we are not seeking more calories but supplements for our emotions. Currently, on the global snack market is estimated to reach 491 billion dollars, and companies rarely consider the bond between emotions and snacks.
Inspiration: By focusing on the tiny joyful moments, people can enjoy their lives more. Eating chocolate is one of those moments. Different flavors of chocolate always make people feel curious, and tasting them is like taking a small adventure.
Project Duration: The project started in September 2019 and finished in November 2019 in Savannah, the United States.
Operation Flow: Each chocolate is in the shape of a treasure box. People can find different candies by opening them, just like detecting different treasures.
Image Credits: Image #1: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #2: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #3: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #4: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #5: Creator Mutian Yu, Treasure box chocolate, 2021.