Mew Gic Nameštaj za mačke by Yu Ren is a highly esteemed winner of the very prestigious 2023 Сребрна награда A' Design Award in Нега кућних љубимаца, играчке, потрепштине и производи за животиње Competition Category.

СребрнаНега кућних љубимаца· 2023

Mew Gic Nameštaj za mačke

by Yu Ren

Client: Ziel Home Furnishing Technology Co., Ltd.

Сребрна награда A' Design Award Winner in Нега кућних љубимаца Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mew Gic Nameštaj za mačke

Mew Gic je modularni sistem nameštaja za mačke koji se sklapa bez eksera. Dizajn se zasniva na jednom ponavljajućem kvadratnom panelu od bambusa i stubu od sisala, spojenim plastičnim spojevima na čep i utor za brzo sklapanje. Kružna ploča u centru svakog panela se rotira i formira prolaz za mačke, platformu za skakanje ili zatvoreni panel. Pojedinačni panel se može pričvrstiti na zid i koristiti kao polica za odlaganje, dok se više panela može kombinovati na podu ili na zidu u mnoge oblike. Oštećeni delovi se mogu zameniti, što smanjuje otpad.

The Recognition

About the Сребрна награда A' Design Award

Mew Gic Nameštaj za mačke је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Mew Gic Nameštaj za mačke буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Mew Gic Nameštaj za mačke је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adhere to the brand concept of "Because care, we share." to create a new way of pet home furnishing. Mew-gic is a DIY nail-free installation of infinitely extending pet furniture, designed to start a magical journey with a square board and a sisal column. Between the square plate and the square plate, the mortise and tenon joint can be used for quick connection. Every board is the same, allowing customers to experience the process from 1 to infinity.
Dimensions & Packaging: Width400mmxDepth400mmxHeight400mm
Tags: Cat, Furniture, Human pet harmony, DIY, Environmental protection
Production Technology: Mew gic is made of natural environmental protection material - bamboo lamella, the panel is processed by CNC, and uses the principle of rotating buckle to realize three different shapes of the middle circular plate (cat channel, cat jumping platform, sealing plate), and the connection of the plates is made of matching plastics Tenon and tenon joints are used for connection. When the product is damaged, the user can send the damaged parts to the mall to replace with new parts. The sustainable product design avoids waste of resources and environmental pollution.
Design Challenge: The biggest challenge is the realization of the structure and the arbitrary combination of a single plate like a building block. We spent a lot of time on the calculation of the circular plate rotating structure. In addition, the mortise and tenon joints have also been tested repeatedly. Guarantee the load-bearing of the product.
Research: With changes in the social relationship environment, public loneliness is on the rise. "Spiritual sustenance, enriching emotional life" has become the primary reason for raising pets; under the global pet upsurge, the pet consumption market maintains an average annual growth rate of 7%. The quality of products in the pet furniture market is uneven, and new insights into the physical and psychological needs of pets are lacking; traditional cat climbing frames have pain points such as large size, inconsistent with the home style, and difficult materials to clean up, so the development of human-pet harmony is based on pets. Life scenario-based design needs have become an important direction to meet the more diverse needs of customers.
Inspiration: Inspired by building blocks, we hope to realize infinite forms of furniture products through one component, so that users can experience the fun of DIY and create a paradise for cats.
Project Duration: The project started in Shenzhen in January 2021 and completed in Shenzhen in August 2021.
Operation Flow: When a single plate is used, it can be installed on the wall, and the circular plate in the middle can be rotated as a storage platform; multiple plates can be assembled into any shape of cat house through plastic tenon-and-mortise joints, which can be placed on the ground or combined. Create a playground for cats on the wall.
Team Members: Peter Yu Ren Fangqi Luo Jiansen NIU Liangju Lin Yuan Liang Huaifei Ren