The Kaobei Šolja za promociju kulture — аутор Yen Chang Chen

Дизајн The Kaobei Šolja za promociju kulture аутора Yen Chang Chen је високо цењени добитник веома престижне награде 2026 Златна награда A' Design Award у категорији такмичења Дизајн оглашавања, маркетинга и комуникације.

ЗлатнаОглашавање· 2026

The Kaobei Šolja za promociju kulture

аутор: Yen Chang Chen

Клијент: Yuan Ze University

Добитник награде Златна награда A' Design Award у категорији Оглашавање

46,801

Верификовани добитник награде

Верификујте статус награде за #178404

Погледајте на A' Design Award Саопштење за медије Значка награде

Боје

Дизајн

О дизајну The Kaobei Šolja za promociju kulture

Šolja za promociju kulture osmišljena je da transformiše prepoznatljiv element savremene tajvanske popularne kulture u opipljiv kulturni artefakt. Inspirisan široko prepoznatim internet fenomenom koji spaja humor, satiru i društveni komentar, projekat istražuje kako se narodni jezik može prevesti u dizajn proizvoda. Premošćavanjem digitalne kulture i fizičkog iskustva, dizajn čuva kulturno sećanje, podstiče javno angažovanje i nudi pristupačan način za promišljanje o lokalnom identitetu i kolektivnom izražavanju.

Признање

О награди Златна награда A' Design Award

The Kaobei Šolja za promociju kulture је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да The Kaobei Šolja za promociju kulture буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. The Kaobei Šolja za promociju kulture ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: The KaoBei Cup is a ceramic design that transforms vernacular language into a functional communication interface. It goes beyond conventional products by integrating language, object, and social interaction into a scalable cultural system. By materializing informal expressions, it creates a new form of engagement that connects everyday use with digital sharing and cultural participation.
Димензије и паковање: Dimensions: approx. 90 mm (W) × 90 mm (D) × 100 mm (H); capacity approx. 300 ml.
Material: high-fired porcelain with glazed finish.
Production: slip casting with decal transfer printing and kiln firing.
Packaging: recyclable paper box with protective insert.
Series-based design with multiple typographic variations ensuring consistency and scalability.
Ознаке: vernacular design, cultural communication, language-based design, product system, emotional interaction, typographic design, social engagement, everyday object, cultural identity, design innovation
Технологија производње: The KaoBei Cup is produced using ceramic slip casting with high-fired porcelain for durability and fine detail. The vernacular typography is developed through iterative graphic translation and applied using precision decal printing and kiln firing. The process integrates linguistic research, visual abstraction, and material prototyping to ensure consistency across series production.
Дизајнерски изазов: The main challenge was translating informal vernacular language into a culturally acceptable and functional design without losing its original tone. Balancing humor, sensitivity, and readability required careful iteration. Another difficulty was standardizing non-structured expressions into consistent visual forms for production. The project addressed these through linguistic analysis, typographic refinement, and prototyping, ensuring both authenticity and scalability.
Истраживање: This project is qualitative design research exploring how vernacular language can be transformed into product-based communication. The objective is to materialize everyday expressions into interactive objects. Methods include linguistic observation, visual translation, and prototyping. Data were collected from daily speech and digital communication patterns. Tested through real-world use in cultural contexts. Results show increased engagement and sharing. Insights reveal language can function as a cultural interface, impacting design, communication, and cultural industries.
Инспирација: The KaoBei Cup is inspired by the everyday vernacular expressions widely used in contemporary communication, particularly those shaped by digital culture. These phrases, often casual, humorous, and emotionally expressive, have evolved into a shared linguistic system reflecting how people interact and connect in daily life.

The project explores how language can move beyond text and speech to become a tangible cultural medium. By transforming commonly spoken expressions into physical objects, the design materializes intangible communication and repositions it within everyday use.

The inspiration also emerges from the contrast between informal language and formal cultural contexts. Expressions that are typically considered trivial or marginal are recontextualized into designed objects, creating a dialogue between everyday culture and institutional spaces. This approach has been applied in museum and social communication settings, where the design enables audiences to engage with cultural content through familiar language and interactive experience.

Ultimately, the project is driven by the idea that design can translate ordinary language into a shared cultural interface, allowing people to express emotions, build connections, and reflect collective memory through everyday objects.
Трајање пројекта: The project started in 2024 in Taiwan and was completed in early 2025. It was implemented in museum retail and social media contexts, where it was presented as part of cultural promotion initiatives. The design continues to be developed and expanded as a series-based product system.
Ток рада: Users interact with the Kao Bei Cup through daily use, where each printed phrase expresses a specific emotion or attitude. The cup functions as a conversation starter, allowing users to communicate indirectly through language embedded in the object. Its interaction extends beyond physical use to social sharing, enabling engagement across both personal and digital contexts.